The Beverly Hills Conference and Visitors Bureau (BHCVB) debuts The Love Letter, a short film that celebrates the legendary destination through visual and oral storytelling. The film offers a then-and-now reflection of Beverly Hills’ luxurious and star-studded heritage, taking viewers on a captivating journey through the 5.71 square mile city’s 100+ year history and how it continues to influence culture, fashion, art and beauty today.
The short film embodies Beverly Hills through a poetic narrative that conveys how the destination has cemented itself in the memories of generations. Recognised as a premier location for internationally acclaimed backdrops, architecture, hotels, elite shopping, world-class dining, arts and culture, and lush parks and gardens, the film celebrates the city’s legacy as it evolves for the next generation. The film’s visuals include a glimpse into the past through archival black-and-white photography of palm-lined streets and vintage footage of the Beverly Hills Hotel (the original ‘Pink Palace’), juxtaposed with modern experiences at Two Rodeo, Beverly Gardens Park, the Saban Theatre and the Beverly Wilshire, A Four Seasons Hotel.
“One of Beverly Hills’ most remarkable attributes is its enduring legacy,” said Julie Wagner, CEO of the Beverly Hills Conference & Visitors Bureau. “The purpose of this film is to showcase and honour the city’s storied past, while also highlighting what is new and beautiful, represented by the mature and young actors in the film. Beverly Hills is focused on delivering the love and magic that our visitors experience today for years to come.
“The Love Letter was directed by BAFTA award-winning director Chris Cottam, with photography by Diego Uchitel, whose work has been featured in W Magazine, Elle Magazine and Harper’s Bazaar. Celebrity stylist Petra Flannery dressed actors Anne Wile and Natalie Belmont and dancers Darriel Johnakin and Jake Moyle in outfits inspired by the luxury designer fashion for which Beverly Hills is renowned.