The Jamaica Tourist Board (JTB) has officially joined Virtuoso’s exclusive portfolio of luxury travel partners, which includes 2,300 preferred suppliers across 100 countries.
Minister of Tourism, Honorable Edmund Bartlett, expressed that this inclusion will offer JTB new marketing and sales opportunities. These will be directed toward Virtuoso’s luxury travel advisors and their wealthy clientele.
“Virtuoso agencies globally generate about $35 billion in annual sales, making it a leading force in the luxury travel industry. Their selection process is highly competitive, so being chosen as a preferred partner is a significant achievement,” said Minister Bartlett. “Virtuoso’s reputation for exceptional client service aligns perfectly with our own commitment to providing personalized experiences. As part of this network, we look forward to offering Virtuoso advisors and their clients exclusive amenities and experiences that exceed their expectations.”
JTB is now among the world’s most prestigious luxury hotels, resorts, cruise lines, airlines, and tour operators within Virtuoso’s network. These partners are known for providing top-tier services and unique opportunities, delivering exceptional value to Virtuoso clients. JTB will now have direct access to top leisure travel agencies across North and Latin America, the Caribbean, Europe, Asia-Pacific, Africa, and the Middle East, through various communication channels and events, including Virtuoso Travel Week – the leading global gathering for luxury travel.
Philip Rose, Jamaica’s Deputy Director of Tourism, highlighted the benefits of this collaboration. “Partnering with Virtuoso allows us to deliver an exceptional experience to travelers who choose Jamaica as their top destination. This partnership reinforces Jamaica’s status as a premier Caribbean destination for those seeking a high-end getaway with diverse experiences.”
Virtuoso’s Director of Alliances, Javier Guillermo, also shared his excitement about the partnership. “Bringing the Jamaica Tourist Board into the Virtuoso network is a clear sign of the island’s dedication to the luxury market. This collaboration enhances Jamaica’s offerings and helps set new standards for Caribbean luxury. We are thrilled to be part of Jamaica’s continued growth and success.”
Through this partnership, the Jamaica Tourist Board is strengthening its position in the luxury travel market and reaffirming its commitment to offering unparalleled travel experiences to high-end travelers.
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