VisitEngland has launched a new Regenerative Tourism Guide and the PLANT Framework to help the tourism industry grow sustainably. The initiative aims to protect natural and cultural resources while boosting local economies.
The Regenerative Tourism Guide provides practical steps for businesses to reduce their environmental impact. It encourages practices like supporting local suppliers, cutting waste, and promoting biodiversity.
The PLANT Framework focuses on five key areas: Place, Legacy, Ambition, Nurture, and Together. These principles help businesses create long-term benefits for communities and ecosystems.
Research shows travelers increasingly prefer sustainable options. VisitEngland’s new tools will help businesses meet this demand while preserving England’s heritage.
Industry leaders welcome the move, saying it offers clear guidance for a greener future. The initiative aligns with global efforts to fight climate change and promote responsible travel.
By adopting these strategies, England’s tourism sector can attract eco-conscious visitors and ensure destinations thrive for years to come.
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