New research from AAT Kings highlights a strong preference for local travel among Australian holidaymakers. The survey of 400 travellers aged 45-plus reveals seven in ten plan to explore their own backyard in the coming year.
What’s Driving This Trend
The findings show more than half of respondents are considering guided holidays for their next trip. Key factors influencing this choice include
- Avoiding the stress of trip planning
- Better control over travel budgets
- Access to expert local knowledge
- Enhanced safety measures
- Opportunities for social connections
Despite economic pressures, 41 per cent of those surveyed still expect to spend upwards of $5,000 on holidays annually. Half continue to rely on travel agents when organising their getaways.
The Appeal of Home Soil
Domestic travel wins favour through
- Cost savings compared to overseas trips
- Convenience and ease of access
- Familiar environments
- Perceived safety advantages
When selecting guided tours, travellers prioritise well-designed itineraries featuring must-see locations alongside authentic local experiences that go beyond typical tourist activities.
AAT Kings CEO Ben Hall observes travellers are increasingly seeking expert guidance to navigate today’s unpredictable world. He notes a growing demand for meaningful connections and immersive experiences rather than simply checking off famous landmarks.
This shift reflects Australians’ desire for deeper engagement with their travels while maintaining peace of mind through professionally organised trips.
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