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The Discover Korea 2024 Roadshow concluded this month in Sydney and Brisbane, highlighting South Korea’s explosive tourism growth—fueled by the global K-culture wave.
What Happened at the Roadshow?
- Travel agents connected with top Korean suppliers, including Lotte Hotels & Resorts, Jeju Tourism Organization, and leading DMCs like Jane DMC Korea and Kim’s M&T.
- A K-Tourism Showcase at the Sydney Opera House featured insights from KTO VP Hak-ju Lee, who noted:
Why Korea?
With K-pop, K-dramas, and K-food driving global fascination, Korea is now one of the fastest-growing destinations for Aussie travellers—offering cutting-edge cities, ancient temples, and winter ski resorts.
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