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Despite being twice as far as other sunny destinations, Australia has emerged as the most-searched winter escape for Brits this year—outperforming closer options like South Africa and the Caribbean.
The Data Behind the Trend
- 3.9 million UK page views for Australia in 45 days
- Sydney-related articles saw a 35% surge in interest
- Tokyo also gained traction, with a 127% spike in searches
Top 10 Warm Winter Destinations for Brits
- Australia – 3.9M
- The Caribbean – 2.4M
- South Africa – 2.1M
- Egypt – 1.8M
- Mexico – 1.7M
- Dubai – 1.2M
- Thailand – 850K
- Miami – 800K
- Tenerife – 594K
- Morocco – 386K
UK Staycations Also on the Rise
While Brits dream of far-flung beaches, interest in UK travel has tripled (+250%), suggesting a mix of long-haul aspirations and local getaways this winter.
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