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A diverse calendar of council-supported events has generated unprecedented financial benefits for the Sunshine Coast region. New figures reveal the 2023-24 event program created substantial economic activity while strengthening community connections.
By the Numbers
- The event sponsorship initiative drove
- $112.6 million in regional economic impact
- Strong support for 8,500+ local tourism jobs
- Increased visitation during traditionally quieter periods
- Enhanced Sunshine Coast’s reputation as an events destination
Beyond Dollars and Cents
- Mayor Rosanna Natoli highlighted additional benefits
- Creating shared experiences that unite residents
- Showcasing the region’s unique identity
- Building pride in local communities
- Supporting creative industries and artists
Why Events Matter
- The Sunshine Coast relies on
- Tourism as its second-largest industry
- Hospitality sector employing above-average workforce
- Year-round visitation to sustain local businesses
- Cultural activities enhancing quality of life
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