Sydney’s Grana restaurant hosted a morning of gratitude and forward-looking optimism as Visit USA Australia and Brand USA gathered industry leaders for their signature Thanksgiving event. The breakfast served as both a celebration of recent achievements and a springboard for 2024’s US tourism promotion efforts.
Key Takeaways
- Emphasis on strong Australia-US travel corridor recovery
- Recognition of industry collaboration through challenging times
- Preview of upcoming destination marketing campaigns
- Celebration of record US visitor numbers from Australia
Looking Ahead
The organization plans to:
- Leverage new air capacity additions
- Capitalize on growing interest in secondary US destinations
- Enhance trade training programs
- Develop innovative digital marketing strategies
Why This Matters
The US remains:
- Australia’s 3rd largest outbound market
- A top destination for family visits and study travel
- Critical for business and incentive travel
- Growing in adventure tourism appeal
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