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From Coast to Coast Visit USA Plans 2024 Push Down Under

by gongshang07

Sydney’s Grana restaurant hosted a morning of gratitude and forward-looking optimism as Visit USA Australia and Brand USA gathered industry leaders for their signature Thanksgiving event. The breakfast served as both a celebration of recent achievements and a springboard for 2024’s US tourism promotion efforts.

Key Takeaways

  • Emphasis on strong Australia-US travel corridor recovery
  • Recognition of industry collaboration through challenging times
  • Preview of upcoming destination marketing campaigns
  • Celebration of record US visitor numbers from Australia

Looking Ahead

The organization plans to:

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  • Leverage new air capacity additions
  • Capitalize on growing interest in secondary US destinations
  • Enhance trade training programs
  • Develop innovative digital marketing strategies

Why This Matters

The US remains:

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  • Australia’s 3rd largest outbound market
  • A top destination for family visits and study travel
  • Critical for business and incentive travel
  • Growing in adventure tourism appeal

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