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Move over Japan – there’s a new Asian favorite capturing Australian travelers’ imaginations. Tour operator Wendy Wu reports surging demand for South Korea, with bookings growing exponentially as the destination becomes a must-see for 2025 itineraries.
By the Numbers
- 45% increase in South Korea tour searches year-on-year
- Combination Korea-Japan tours exceeding sales expectations
- Summer 2025 departures filling faster than ever
- Korea now rivaling Japan as top Asian destination
Why Korea?
The destination offers travelers：
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- Fascinating blend of ancient palaces and cutting-edge cities
- UNESCO World Heritage sites like Changdeokgung Palace
- Thriving K-culture experiences from K-pop to kimchi-making
- Spectacular seasonal landscapes and festivals
- More affordable luxury compared to Japan
The Japan Factor
While Korea surges, Japan maintains strong appeal with：
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- Continued innovation in cultural experiences
- Improved air connectivity from Australia
- Strong repeat visitor numbers
- Unique regional specialties beyond major cities
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