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While winter sports still dominate its reputation, Japan’s Nagano Prefecture is actively courting warm-weather travelers with its lush alpine landscapes and historic walking routes. The region’s push comes as Australian visitor numbers surge, cementing their position as Nagano’s second-largest international market.
Walking Through History
The Nakasendo Trail offers
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- 540km of preserved Edo-period pathways
- Well-marked sections for day hikes
- Picturesque post towns like
- Tsumago and Magome
- Cultural immersion at traditional ryokan inns
Beyond the Snow Monkeys
Summer visitors can discover
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- Panoramic alpine flower meadows
- Rafting on the Azusa River
- Temple stays in the Japanese Alps
- Fruit picking in orchard valleys
Australian Market Growth
Recent statistics show
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- 25% increase in Australian overnight stays
- Strong interest in cultural and active tourism
- Growing appeal beyond winter ski packages
- High satisfaction rates among visiting hikers
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