The UK government is injecting £1.35 million into the North East and West Midlands to boost tourism and economic growth. The funding, announced during English Tourism Week, supports the national goal of attracting 50 million international visitors annually by 2030.
Tourism is a key driver of the UK economy, contributing £58 billion each year and supporting millions of jobs. To keep this sector thriving, the government is working to improve coordination between transport, hotels, events, and attractions.
A major focus is helping regions outside London attract more visitors—and their spending power. Two pilot programs, called Destination Development Partnerships (DDPs), were launched in the North East and West Midlands to test this approach.
The results have been promising. By working together, these regions have improved tourist offerings, from dining to transport, creating jobs and drawing investment. Now, the government is extending the program for another year with an additional £1.35 million to build on this success.
In the North East, the DDP has already spurred £13 million in private investment, opening 11 new attractions and 60 bars and restaurants. Better data has helped investors feel confident backing these projects.
Meanwhile, the West Midlands has seen its visitor economy grow by 15%, now worth £16.3 billion. The region has added nearly 144,000 tourism jobs. Business conferences and major sports events have also brought in £14 million combined.
This funding marks a major step in strengthening UK tourism. By supporting regional growth, the government aims to make the country a top choice for travelers—both from abroad and at home.
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