Infinity Holidays has announced the appointment of Ashleigh O’Reilly as its new Senior Marketing Manager. This move comes as the company takes a fresh approach in the market, emphasizing a co-consult support model for its clients.
With over 15 years of experience in trade marketing, partnerships, and digital marketing, O’Reilly brings valuable expertise to the role. Prior to joining Infinity Holidays, she worked as the marketing manager at DriveAway, an award-winning car and motorhome rental company.
Jo Rendall, Business Leader at Infinity Holidays, highlighted the importance of O’Reilly’s role in the company’s evolving strategy.
“We are entering an exciting phase, focusing on sourcing the best travel products for agents at competitive prices. Our goal is to build a support team that works closely with agencies to deliver outstanding service,” said Rendall. “To succeed in this, we need a new perspective and strategy, and Ashleigh is the perfect fit. With her extensive experience in wholesale, she understands the industry and will be invaluable to our growth.”
O’Reilly expressed her excitement about her new role and the opportunity to further her career in the travel industry.
“I joined Infinity Holidays to broaden my industry knowledge and work with a wider variety of travel experiences and partners. As a travel enthusiast, this is the perfect opportunity,” she said. “Although my background is in wholesale, there is always more to learn, and I’m excited to grow my experience in destination marketing. I look forward to leading campaigns that will inspire both agents and their customers.”
O’Reilly plans to focus her efforts on using data-driven insights to enhance customer engagement, strengthen brand partnerships, and create compelling travel stories. She also sees digital innovation as a crucial element in improving the customer experience.
“Transforming our website, improving communication, and growing our social media presence will be key to our strategy. In the ever-evolving travel industry, adaptability is essential for growth,” O’Reilly added.
The appointment marks an exciting new chapter for Infinity Holidays as the company charts a new course in the travel market.
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