The U.S. Great Lakes cruise industry is gearing up for a historic surge in 2025, with experts predicting a record-breaking $230 million economic impact. This growth is set to transform local economies, particularly in Milwaukee, where new infrastructure like the South Shore cruise dock will welcome more ships and passengers. As cruise lines expand their operations and passenger numbers rise, Milwaukee is emerging as a key player in this thriving industry, reaping benefits such as increased tourism, job creation, and global recognition as a top cruise destination.
On March 19, tourism leaders and industry experts gathered for a press conference to unveil the exciting forecast for the 2025 Great Lakes cruise season. The industry is on track for a major economic boost, with new docks, rising passenger numbers, and expanded cruise offerings signaling a landmark year for the region.
Economic Impact: $230 Million and Rising
According to Cruise the Great Lakes, the cruising industry’s economic impact on the region is expected to surpass $230 million in 2025. This marks a 15% increase from 2024, reflecting the industry’s rapid recovery and expansion. The surge in tourism is providing a much-needed lift to local economies, with passenger spending, port fees, and related services like hotels, restaurants, and transportation driving growth. These activities are also expected to create jobs and support small businesses, solidifying the Great Lakes as a major tourism hub in North America.
Passenger Numbers on the Rise: 22,000 Expected
The Great Lakes cruise industry is also set to see a boost in passenger numbers. In 2025, over 22,000 passengers are projected to embark on cruises, a nearly 10% increase from 2024. This growth reflects both the rising popularity of cruising as a vacation choice and the Great Lakes’ growing reputation as a scenic and culturally rich destination. From Michigan’s charming harbors to historic sites along the St. Lawrence Seaway, travelers are increasingly drawn to the region’s unique offerings.
Cruise Lines Ready to Expand
Several major cruise lines have announced plans to operate in the Great Lakes in 2025, offering a variety of itineraries to suit different travelers. These include luxury voyages, family-friendly trips, and adventure-focused experiences. Key players include:
Pearl Seas Cruises: Known for intimate, luxurious ships and unique itineraries.
Viking Cruises: Offers cultural and immersive experiences, showcasing the Great Lakes’ history and natural beauty.
St. Lawrence Seaway Lines: Specializes in small vessels, providing in-depth explorations of the region’s cultural and ecological treasures.
Ponant: A French luxury cruise line offering boutique-style voyages.
Hapag-Lloyd Cruises: A German line adding Great Lakes itineraries to its luxury expeditions.
Victory Cruise Lines: Focuses on small-ship experiences, ideal for travelers seeking exclusivity.
These cruise lines highlight the growing appeal of the Great Lakes as a premier cruising destination, offering travelers luxury, comfort, and unforgettable experiences.
New Infrastructure: South Shore Cruise Dock
To support the surge in cruise traffic, Milwaukee is investing in new infrastructure. The proposed South Shore cruise dock, set to be built near the Lake Express ferry terminal, is a key project for 2025. Initially budgeted at 5million,theproject’scosthasrisento17 million as designs have advanced. The dock will accommodate larger vessels, improve access to local businesses and attractions, and enhance Milwaukee’s competitiveness as a top cruise destination. Industry experts believe the dock will play a crucial role in sustaining the region’s cruise industry growth in the years ahead.
A Bright Future for Great Lakes Cruises
The 2025 Great Lakes cruise season is shaping up to be a transformative period for the region. With a projected $230 million economic impact, rising passenger numbers, and new infrastructure developments, the Great Lakes is poised to become a global cruising hotspot. Tourism leaders are optimistic about the region’s ability to meet growing demand and support the industry’s expansion. As more travelers discover the Great Lakes’ natural beauty, vibrant cities, and rich cultural heritage, the region is set to cement its place as a must-visit destination on the global cruise map.
In summary, the 2025 Great Lakes cruise season promises to be a game-changer, driving economic growth, creating jobs, and showcasing the region’s unique appeal to the world.
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