Ponant, the global leader in high-end exploration voyages, has announced a major rebranding following its acquisition of a majority stake in Aqua Expeditions. The company will now operate as Ponant Explorations Group, reflecting its strategy to expand internationally and build a portfolio of premium exploration cruise brands.
The newly formed group will oversee three distinct commercial brands: PONANT EXPLORATIONS, Paul Gauguin Cruises, and Aqua Expeditions. Each brand will retain its unique identity while benefiting from the group’s collective expertise and resources.
Deb Corbett, appointed as CEO of Asia Pacific for Ponant Explorations Group, expressed enthusiasm about the company’s growth. “The Asia Pacific team is proud to be part of this exciting expansion phase,” she said. “We are committed to implementing dynamic strategies to support the vision and growth of this diverse portfolio.”
Preserving Identity While Embracing Change
The Group will maintain its iconic three-sail logo, a symbol of its heritage, while allowing each brand to keep its individual visual identity. This approach underscores the Group’s commitment to preserving its core values while adapting to a rapidly evolving market.
Hervé Gastinel, CEO of Ponant Explorations Group, emphasized the company’s mission. “As Ponant Explorations Group, we reaffirm our commitment to delivering exceptional travel experiences,” he said. “Our focus remains on providing access to iconic and remote destinations, offering intimate voyages on human-scale ships, and maintaining the highest standards of service.”
A Portfolio of Excellence
Ponant Explorations Group is renowned for its high-end exploration voyages, operating intimate ships that carry fewer than 500 guests.
The Group’s portfolio includes three standout brands, each with a unique focus:
PONANT EXPLORATIONS
As the Group’s flagship brand, PONANT EXPLORATIONS has been a pioneer in exploration voyages for over 35 years. Known for taking guests closer to nature and culture, the brand offers immersive experiences far from traditional cruise routes. Onboard experts, including naturalists and historians, lead safe shore excursions and educational conferences, enriching the travel experience.
Paul Gauguin Cruises
Specializing in French Polynesia since 1998, Paul Gauguin Cruises offers a unique blend of relaxation and exploration. Its flagship vessel, the m/s Paul Gauguin, features 165 cabins and suites, providing an intimate and authentic atmosphere. The brand has earned numerous accolades for its exceptional service and destination-focused itineraries.
Aqua Expeditions
A leader in luxury small-ship expeditions, Aqua Expeditions explores biodiverse and culturally rich destinations. Known for its stylish vessels, the brand offers tailored itineraries, a 1:1 crew-to-guest ratio, gourmet cuisine by award-winning chefs, and expert-guided activities.
A Vision for the Future
By uniting these three brands under the Ponant Explorations Group umbrella, the company aims to strengthen its position in the competitive travel market. The rebranding reflects its ambition to innovate while staying true to its core values of excellence, exclusivity, and exploration.
With its expanded portfolio and global reach, Ponant Explorations Group is poised to redefine luxury exploration voyages, offering travelers unparalleled access to the world’s most extraordinary destinations.
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