G’day Group has announced the acquisition of Cradle Mountain Wilderness Village, solidifying its presence in one of Australia’s most iconic tourist destinations. The move strengthens the company’s foothold in Tasmania’s Cradle Mountain region, a hotspot for both domestic and international travelers.
The newly acquired property is situated next to G’day Group’s existing site, Discovery Parks – Cradle Mountain. Together, the two locations will form the region’s leading accommodation and hospitality hub. Cradle Mountain Wilderness Village features 45 chalet-style rooms and the acclaimed Hellyers restaurant, offering a premium experience that complements the nearby Discovery Parks property.
Discovery Parks – Cradle Mountain recently underwent a $20 million upgrade, introducing family-friendly cabins and new premium accommodations. This transformation, combined with the acquisition of Cradle Mountain Wilderness Village, allows G’day Group to cater to a wide range of travelers, from budget-conscious campers to luxury seekers.
Grant Wilckens, founder and CEO of G’day Group, emphasized the significance of the acquisition. “Cradle Mountain is one of Australia’s most breathtaking natural destinations, attracting visitors from across the globe,” he said. “With this acquisition, we can now offer something for everyone—whether it’s a campsite for hikers and caravaners or premium accommodations and dining for those seeking a luxury experience.”
Wilckens also highlighted the company’s commitment to preserving the region’s natural beauty. “We understand that the appeal of Cradle Mountain lies in its pristine environment. We are dedicated to operating responsibly and working closely with the Tasmania Parks and Wildlife Service to protect and enhance this unique destination,” he added.
The integration of Cradle Mountain Wilderness Village with Discovery Parks – Cradle Mountain will be a gradual process. Once complete, the property will join G’day Group’s expanding portfolio of premium hospitality destinations. This includes renowned sites such as El Questro and Lake Argyle in Western Australia, Wilpena Pound Resort and McCracken Resort in South Australia, Kings Canyon in the Northern Territory, and Undara in Queensland.
The acquisition underscores G’day Group’s strategy to diversify its offerings and strengthen its position as a leader in Australia’s tourism and hospitality sector. By combining premium accommodations with a commitment to sustainability, the company aims to provide unforgettable experiences while preserving the natural wonders that draw visitors to Cradle Mountain.
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