Silversea has introduced a new brand positioning, emphasizing its guests’ passion for discovery with the phrase “To Finding More.” This new approach highlights the personal journeys of Silversea guests, encouraging them to create their own stories through travel.
The brand’s new visual style and tone reflect a focus on emotion and authenticity, resonating with guests’ natural curiosity. The imagery used captures genuine moments and connections, inviting travelers to explore and experience unforgettable adventures.
Bert Hernandez, President of Silversea, shared, “To Finding More is not just about our brand; it’s a celebration of travel. It honors the curiosity of our guests, who seek to explore the farthest reaches of the Earth. This positioning reflects the joy of discovering new places and meeting inspiring people, all while enjoying unmatched comfort.”
Silversea’s new brand direction highlights its guests’ desire for exploration and learning. Known as “Eternal Wanderers,” these travelers are passionate about cultural discovery, new experiences, and self-improvement. “To Finding More” reflects Silversea’s dedication to providing unique and enriching experiences, such as the S.A.L.T. (Sea And Land Taste) culinary program, alongside its legendary service.
The cruise line’s Nova-Class ships, Silver Nova and Silver Ray, and the development of the world’s southernmost hotel underscore Silversea’s commitment to exclusive travel, luxury expeditions, and polar exploration.
Annette Diaz, Silversea’s Interim Chief Marketing Officer, stated, “Guests choose Silversea for the rare and exceptional experiences we offer. Our new brand positioning brings them closer to the idea of ‘Finding More,’ inspiring a deeper sense of discovery.”
This new brand direction is set to redefine luxury travel, seamlessly integrating into Silversea’s marketing and reinforcing its unique connection with guests. “To Finding More” will be featured across all platforms, highlighting the luxury experiences that only Silversea can provide.
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