In a major move to enhance its tourism sector, Jordan has signed five new charter flight agreements with European countries. This initiative, announced at ITB Berlin 2025—one of the world’s largest travel trade events—aims to increase European tourists to Jordan and tap into new travel markets. The goal is to strengthen the tourism sector, which plays a key role in the country’s economy.
Jordan’s tourism industry is a significant contributor to the national economy, and these agreements highlight the country’s ongoing commitment to boosting its tourism revenue. The Jordan Tourism Board (JTB) has been actively working to promote the country’s appeal, focusing on unique cultural and nature-based travel experiences that are becoming increasingly popular with European visitors.
ITB Berlin 2025: A Key Event for Promoting Jordan’s Tourism
Jordan’s participation in ITB Berlin 2025 was a crucial step in its global tourism strategy. The event gave Jordanian officials and tourism leaders an opportunity to showcase the country’s attractions, including its UNESCO World Heritage sites, eco-tourism, and adventure travel options.
Dr. Abdul Arabiyat, Director General of the Jordan Tourism Board, said the country’s presence at ITB Berlin was part of its long-term plan to encourage sustainable and responsible tourism. He also emphasized that tourism plays a central role in Jordan’s economic modernization efforts, as outlined in the royal vision for the nation’s future.
European Interest Grows: Demand for Authentic Travel Experiences
Dr. Arabiyat noted the rise in travel from Germany to Jordan. In the first two months of 2025, the number of German visitors nearly reached pre-pandemic levels, indicating strong demand for Jordan’s offerings.
Jordan has also focused on creating tourism experiences that cater to European tastes. Travelers from Germany, France, Spain, and other countries are increasingly drawn to cultural immersion, historical exploration, and sustainable travel. Jordan’s rich heritage, stunning landscapes, and deep-rooted traditions have made it a top destination for travelers seeking authentic experiences.
Sustainability at the Core of Jordan’s Tourism Strategy
At the ITB Berlin’s Sustainable Tourism Platform, Dr. Arabiyat highlighted Jordan’s dedication to environmental preservation and responsible tourism. He pointed out that Jordan’s eco-tourism efforts are gaining international attention, especially in Aqaba, where diving tourism has grown through partnerships with the CBI program.
Jordan’s tourism development plan prioritizes sustainability by ensuring the protection of local communities, cultural heritage, and natural landscapes. This approach allows the country to welcome visitors while maintaining its commitment to preserving the environment and local culture.
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