Japan, a country known for its rich culture, stunning landscapes, and vibrant cities, has long been a top destination for travelers worldwide. However, the COVID-19 pandemic significantly impacted global tourism, and Japan was no exception. Over the past few years, Japan has gradually reopened its borders, but many travelers are still wondering: When will Japan fully open for tourism? This article will explore the timeline of Japan’s reopening, the current state of tourism, and what travelers can expect in the near future.
The Impact of COVID-19 on Japan’s Tourism Industry
The COVID-19 pandemic hit Japan’s tourism industry hard. In 2019, Japan welcomed a record 31.9 million foreign visitors, contributing significantly to the economy. However, by 2020, the number of foreign tourists dropped to just 4.11 million due to strict border controls and travel restrictions5. The Japanese government implemented measures to curb the spread of the virus, including banning foreign tourists and limiting entry to essential travelers such as students and business professionals.
Gradual Reopening: From Small Steps to Broader Access
Initial Reopening Efforts (2022)
In May 2022, Japan took its first steps toward reopening by allowing small, guided tour groups from select countries, including the United States, Australia, Thailand, and Singapore. These groups were required to follow strict health protocols, such as being fully vaccinated and providing negative COVID-19 test results before entry. This pilot program aimed to test the feasibility of reopening tourism while minimizing health risks.
By June 2022, Japan expanded its reopening efforts, increasing the daily entry cap from 10,000 to 20,000 people and allowing more foreign tourists to enter under guided tours. However, individual travelers were still restricted, and the process remained cumbersome, requiring pre-approved itineraries and constant supervision by tour guides.
Further Relaxation of Restrictions (2023)
In 2023, Japan continued to ease its border controls. By October 2022, the government had removed the daily entry cap and allowed individual tourists to visit without joining guided tours. This marked a significant milestone in Japan’s reopening journey, as it signaled a return to pre-pandemic travel norms. The number of foreign visitors began to rebound, with 2023 seeing an estimated 20 million tourists, a substantial increase from the previous year.
The Current State of Japan’s Tourism (2025)
As of March 2025, Japan has fully reopened its borders to international tourists. The country is once again welcoming visitors from around the world, with no restrictions on entry for vaccinated travelers. The tourism industry has shown remarkable resilience, with January 2025 recording a record 378 million foreign visitors, a 40% increase compared to the previous year.
Key Factors Driving Tourism Recovery
Easing of Travel Restrictions: Japan’s decision to remove entry caps and allow individual travelers has been a major factor in the resurgence of tourism.
Increased Flight Availability: Airlines have resumed and expanded routes to Japan, making it easier for tourists to visit.
Yen Depreciation: The weaker yen has made Japan a more affordable destination for international travelers.
Major Events and Attractions: Events like the 2025 Osaka Expo and new attractions such as the “JUNGLIA OKINAWA” theme park have drawn significant interest.
Challenges and Opportunities
While Japan’s tourism industry is recovering, it faces several challenges. Overcrowding at popular destinations, known as “tourism pollution,” has become a concern. The government is working on measures to manage visitor numbers and promote sustainable tourism practices.
On the other hand, Japan has an opportunity to diversify its tourism offerings. Beyond traditional hotspots like Tokyo and Kyoto, rural areas and lesser-known destinations are gaining attention. Initiatives to promote regional tourism, such as the “Go To Travel” campaign, aim to distribute tourist traffic more evenly across the country.
What Travelers Can Expect in 2025
For those planning a trip to Japan in 2025, the experience is likely to be smoother and more enjoyable than in previous years. Here are some key points to keep in mind:
Visa Requirements: Most travelers will need a visa to enter Japan, but the process has been streamlined for many nationalities.
Health Protocols: While vaccination requirements may vary, travelers should be prepared to follow local health guidelines, such as wearing masks in crowded areas.
Popular Destinations: Iconic spots like Tokyo’s Shibuya Crossing, Kyoto’s Fushimi Inari Shrine, and Hokkaido’s ski resorts remain must-visit locations.
Seasonal Attractions: Japan’s cherry blossom season, starting in late March, is a highlight for many visitors. Popular viewing spots include Tokyo’s Ueno Park and Kyoto’s Philosopher’s Path.
Conclusion
Japan’s journey to reopening its tourism industry has been gradual but steady. From initial pilot programs in 2022 to full reopening in 2025, the country has adapted to the challenges posed by the pandemic while prioritizing the safety of both residents and visitors. As Japan continues to welcome tourists, it offers a unique blend of traditional culture and modern innovation, making it a destination worth exploring. Whether you’re drawn to its bustling cities, serene temples, or breathtaking natural landscapes, Japan is ready to welcome you with open arms.
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