HBX Group and PerfectStay have joined forces with Turkish Airlines to introduce Turkish Airlines Holidays, a new service aimed at improving the travel experience for passengers. This partnership will allow Turkish Airlines customers to access HBX Group’s vast global network of hotels, experiences, and transfers, all powered by PerfectStay’s advanced packaging technology. Travellers can now easily book personalised holiday packages that suit their preferences, with guaranteed best prices and bundled benefits. The service will be available in over 60 countries and 200 destinations, including customised holiday and tour programs.
Turkish Airlines, one of the world’s largest and most influential carriers, operates the most extensive global network of international flights. This collaboration marks a significant step in HBX Group’s strategy to focus on airline partnerships and loyalty programs, a sector that contributed 13% of the Total Transaction Value (TTV) in HBX Group’s Accommodation segment in 2024. Additionally, Turkish Airlines Holidays plans to expand into the US market in the coming months.
Nicolas Huss, CEO of HBX Group, highlighted the importance of seamless travel experiences for modern travellers. “We are proud to partner with Turkish Airlines to launch Turkish Airlines Holidays,” he said. “This collaboration allows passengers to combine flights with our wide range of accommodations, transfers, and experiences, all powered by PerfectStay’s innovative technology. As a company committed to connecting global travel, we are excited to shape the future of travel together.”
Raphael Zier, co-founder and CEO of PerfectStay, called the partnership a “groundbreaking venture.” He added, “By integrating our dynamic packaging technology with HBX Group’s curated travel inventory and Turkish Airlines’ global network, we are delivering an unmatched booking experience. Travellers can now effortlessly book flights, accommodations, and additional services in one place.”
Bilal Eksi, CEO of Turkish Airlines, expressed enthusiasm for the new service. “Turkish Airlines Holidays will transform how travellers plan and experience their trips by offering the convenience of booking an entire holiday on a single platform,” he said.
This partnership aims to simplify travel planning and enhance the overall journey for millions of passengers worldwide.
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