BIG RED GROUP has secured the contract to operate a new travel booking service in partnership with the City of Melbourne. The service, called the Experience Booking Desk, will be managed by Experience Oz and aims to enhance the travel experience for the city’s 14.9 million annual visitors.
Located at the Melbourne Visitor Hub in Melbourne Town Hall, the new desk will expand the hub’s existing services, offering a one-stop solution for exploring Melbourne and Victoria. Visitors can access a wide range of services, including guided tours, transport assistance, and tickets to local attractions and events.
Key Services Offered
Tour Bookings: Visitors can choose from curated walking tours, bus tours, day trips, and cultural experiences led by expert guides.
Transport Assistance: The desk will help with airport transfers, public transport passes, car rentals, ride-sharing services, and other travel needs.
Attraction and Event Tickets: Tickets for Melbourne’s top attractions, festivals, galleries, museums, and live performances will be available for booking.
Melbourne remains Australia’s top city for interstate visitor spending, according to the City of Melbourne’s latest Melbourne Economy Snapshot. The report also highlighted that between September and December 2023, international and interstate visitors contributed two-thirds of the city’s total visitor spending.
City of Melbourne Lord Mayor Nick Reece expressed enthusiasm about the partnership, stating, “We are thrilled to work with BIG RED GROUP to provide this new service to Melbourne’s 14.9 million annual visitors. Our team at the Melbourne Visitor Hub is dedicated to helping travellers discover the city like a true local.”
David Anderson, CEO of BIG RED GROUP, added, “Our mission is to create memorable experiences, and we’re excited to collaborate with the City of Melbourne to ensure visitors leave with cherished memories. This partnership also allows us to highlight the 45,000 small businesses in Melbourne, including 637 within our network, who are eager to share their love for the city.”
The Experience Booking Desk is now open at the Melbourne Visitor Hub in Melbourne Town Hall, ready to assist visitors in planning their Melbourne adventures.
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