Mitsui Ocean Cruises, a Japan-based cruise operator, has launched its first-ever sales campaign in North America. The move aims to introduce its offerings to U.S. and Canadian travelers, marking a significant step in the company’s global expansion strategy.
To support this effort, Architects of Travel, a member of the Virtuoso network, is leading a targeted marketing campaign. The initiative focuses on educating travel advisors in North America about Mitsui Ocean Cruises and its unique offerings.
The cruise line operates the Mitsui Ocean Fuji, a 458-guest ship originally known as the Seabourn Odyssey. The vessel was rebranded and began service under Mitsui Ocean Cruises in December 2024. The company itself underwent a rebranding in 2023, changing its name from Mitsui O.S.K. Passenger Line to Mitsui Ocean Cruises.
This expansion into North America comes at a time when Japan is experiencing a tourism boom. In 2023, the country welcomed nearly 37 million international visitors, up from 32 million in 2019. Among these visitors, a record 2.7 million were Americans, reflecting a 30% increase compared to the previous year.
Mitsui Ocean Cruises’ decision to target North American travelers aligns with this growing interest in Japan as a premier travel destination. The company hopes to capitalize on the surge in tourism by offering unique cruise experiences that showcase Japan’s culture and scenic beauty.
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