The “China Travel with Chinese Films” project was officially launched on Monday in Beijing, aiming to leverage the global appeal of recent Chinese blockbusters and relaxed visa policies to attract international tourists. The initiative seeks to inspire travelers to explore China’s diverse landscapes and cultural heritage through the lens of its popular films.
The campaign, a joint effort by the China Film Administration and China Media Group (CMG), began with a ceremony at the China National Film Museum. It focuses on promoting Chinese films internationally and encouraging “film-induced tourism.” By showcasing captivating Chinese stories on screen, the project aims to spark global audiences’ curiosity about the real-life locations featured in these films, motivating them to visit and experience China firsthand.
The initiative also emphasizes collaboration between the film and tourism industries to create high-quality, film-themed travel routes. These curated experiences will allow tourists to relive the stories and cultural elements depicted in popular movies while immersing themselves in China’s natural beauty and rich traditions. The goal is to bridge the gap between cultural promotion and tourism, turning international viewers into actual visitors.
During the launch event, representatives from the production teams of recent box office hits shared insights into their films’ global success. Among the highlighted works were the animated blockbuster Ne Zha 2, the fantasy epic Creation of the Gods II: Demon Force, and the thriller comedy Detective Chinatown 1900. These films have garnered enthusiastic responses in major markets, including North America, Australia, New Zealand, France, the UK, Spain, Hong Kong, and Macao.
The campaign has already gained traction, with foreign cultural ambassadors and travel bloggers promoting scenic spots featured in the Spring Festival blockbusters. Through their efforts, the stunning landscapes and cultural richness of China are being vividly showcased to global audiences, further enhancing the country’s appeal as a top travel destination.
By combining the power of cinema with tourism, the “China Travel with Chinese Films” project aims to strengthen China’s cultural influence worldwide while boosting its tourism industry.
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