TUI Musement, the Tours & Activities division of TUI Group, has partnered with Travel Counsellors, a leading UK platform for independent travel professionals. This collaboration aims to provide travelers with a wide range of premium excursions, attractions, and exclusive tours globally. The partnership strengthens TUI Musement’s position as a trusted B2B provider in the travel industry.
Simon Ward, Director of Supplier Partner Connectivity and Strategy at Travel Counsellors, said, “This partnership allows our business owners to offer more personalized and customized travel experiences. Customers now have access to the best excursions, activities, and attraction tickets.”
Seamless Integration for Better Travel Planning
As part of the agreement, TUI Musement’s platform will integrate with Travel Counsellors’ digital ecosystem, Phenix. This integration will give over 2,100 independent travel professionals access to a vast catalog of tours, attraction tickets, and unique experiences in popular destinations.
Travel Counsellors’ agents can now use TUI Musement’s offerings to create personalized itineraries for their clients. This one-stop solution combines top travel products with unforgettable experiences, making trip planning easier and more efficient.
Nishank Gopalkrishnan, Chief Commercial Officer at TUI Musement, said, “Travel Counsellors is a fantastic organization with a dedicated community. We’re thrilled to strengthen this partnership, diversify our distribution channels, and connect with another dynamic segment of the travel industry.”
Building on a Strong Relationship
The partnership expands on an existing collaboration between the two companies. TUI Musement already provides multi-day tour packages to Travel Counsellors. By adding more experiences, both companies aim to meet the growing demand for high-quality, tailored travel solutions.
Exclusive Experiences for Travelers
Through this partnership, Travel Counsellors’ clients will gain access to exclusive tours and activities. These include TUI Collection excursions to iconic landmarks like Barcelona’s La Sagrada Familia, Rome’s Colosseum, and Dubai’s Burj Khalifa. Travelers can also enjoy National Geographic Day Tours, such as exploring New York’s Central Park or participating in conservation activities at Lisbon’s Oceanário.
TUI Musement ensures all activities meet strict safety, sustainability, and quality standards. This guarantees that travelers enjoy exceptional experiences that align with industry best practices.
Driving Innovation in Travel
This partnership sets a new standard for booking and managing travel experiences. By combining advanced technology with a wide range of premium offerings, TUI Musement and Travel Counsellors are helping travel professionals create unforgettable journeys for their clients.
As the travel industry evolves, this alliance highlights how digital innovation and strategic partnerships can drive growth and deliver outstanding value to travelers worldwide.
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