As summer approaches, U.S. travelers are rethinking their vacation plans, with Europe, traditionally a top destination, slipping down the list. A recent report from the European Travel Commission (ETC) and Eurail BV reveals that only 37% of U.S. travelers are planning a European trip in 2025, a significant decrease from 45% in 2024. This marks the lowest level of interest in European travel since 2021.
This shift is not unique to the U.S., but the sharp decline in interest from American travelers is raising concerns for European tourism. So, why are Americans backing away from Europe? And what broader travel trends are shaping global tourism in 2025? Let’s explore.
Rising Costs Are a Major Deterrent
The primary reason for Americans’ waning interest in Europe is cost. With inflation and economic uncertainty still present, many travelers are reconsidering their budgets. Rising airfares, expensive accommodations, and increasing dining costs in major European cities are making vacations less affordable, particularly for price-conscious tourists.
ETC data indicates that nearly half of all respondents globally listed trip costs as the main obstacle to long-distance travel. For U.S. travelers, domestic vacations have become a popular alternative, with many choosing national parks, coastal retreats, and domestic cities over international destinations.
This change could have a major impact on Europe’s economy. In July 2024, 2.6 million U.S. travelers visited Europe, according to the U.S. Department of Commerce. However, with an expected drop of at least 500,000 visitors this summer, European tourism boards may feel the loss, especially since Americans tend to spend more when traveling abroad.
Winter Travel to Europe Also Declines
The decline in interest isn’t just limited to summer trips. U.S. winter travel to Europe is also taking a hit. Just 18% of U.S. travelers plan to visit Europe during the first quarter of 2025, a sharp drop from 28% in the same period in 2024. This marks the lowest winter travel sentiment since the ETC began conducting its surveys in 2015.
Economic uncertainty surrounding the upcoming U.S. presidential administration under President Donald Trump may also be contributing to this cautious approach. The survey, conducted in December 2024, found that many Americans are hesitant to spend due to concerns about financial instability.
Global Long-Haul Travel Faces a Slow Start in 2025
It’s not just Europe or U.S. travelers feeling the pressure. Global long-haul travel is also off to a slow start in 2025. Only 36% of survey respondents plan to take an international trip in the first quarter, down from 43% in 2024. While some regions, including Scandinavia, Austria, and Italy, remain popular—partly due to increased interest in ski vacations—global travel patterns are clearly shifting.
Among those planning European trips in the first quarter, many are choosing destinations like the Alpine region, but the overall trend shows that many travelers are delaying or reconsidering their international travel plans.
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