Blue Cross (Asia Pacific) Insurance Co., Ltd. (“Blue Cross”) has released the findings of a survey on young people’s travel habits, preferences, and awareness of protection. The survey reveals that young travelers are adventurous, with nearly 70% planning to take two or more trips annually. However, one-third of respondents do not purchase travel insurance, highlighting a gap in risk management awareness.
The survey, conducted via an online questionnaire, provides key insights into the travel behaviors of the younger generation.
Young Travelers Seek Novelty and Excitement
The survey found that 69% of respondents plan to travel at least twice in the next 12 months, with 22% aiming for three or more trips. This means one in five young people are frequent travelers.
A significant 74% of respondents expressed a desire for unique and thrilling experiences during their trips. About one-third (32%) prefer exploring lesser-known destinations, showcasing their appetite for adventure.
Spontaneous Travel and Social Media Influence
Nearly 60% (58%) of young travelers prefer spontaneous trips over pre-planned itineraries. Two-thirds (66%) base their travel decisions on finding cheap flights, while 70% rely on recommendations from travel influencers (KOLs).
Social media plays a central role in their travel experiences, with 62% of respondents sharing their journeys online. This reflects the strong connection between their offline adventures and online presence.
Travel Concerns and Lack of Protection Awareness
When asked about travel worries, 71% cited flight delays or cancellations as their top concern, while 50% feared lost or damaged luggage. Despite these common risks, one-third (34%) of respondents do not purchase travel insurance. Among them, 42% believe insurance is unnecessary, indicating a lack of understanding about the importance of protection.
Two-thirds (66%) of respondents said they would buy travel insurance, with 80% considering premiums and promotional offers as key factors in their decision.
Blue Cross Targets Youth Market with Tailored Solutions
Ms. Tse Man Ying, CEO of Blue Cross, emphasized the need for greater awareness among young travelers. “Young people today are adventurous and innovative, but their lack of protection awareness is concerning. Comprehensive travel insurance can safeguard against common risks like flight delays, lost luggage, and even accidents or illnesses during travel,” she said.
Blue Cross is actively engaging with the youth market, aligning with its youthful and energetic brand image. The company has seen a 108% increase in policyholders aged 18 to 29 and a 164% rise in policies within this age group. Notably, policyholders aged 18 to 22 increased by 150%, with policies growing by 191%.
Ms. Tse added, “This survey targets local university students, a market with great potential. The findings will help us refine our product design and marketing strategies, such as offering limited-time promotions and collaborating with travel platforms and influencers. We aim to provide tailored, value-for-money solutions that meet the needs of the new generation.”
Embracing Digital Transformation
Recognizing that young people are digital natives, Blue Cross is enhancing its online services. The company has optimized its website to offer a seamless digital insurance experience and partnered with various digital platforms to connect with younger customers.
Through these efforts, Blue Cross aims to strike a balance between encouraging adventure and promoting the importance of protection, ensuring young travelers are well-prepared for their journeys.
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