The public can now cast their votes in the VisitEngland Tourism Superstar 2025 competition, with nominations officially launched on 12 February. This prestigious contest, celebrating its 13th year, aims to honor those working behind the scenes in England’s tourism sector who create unforgettable experiences for visitors.
Running until 23 March, the competition invites the public to recognize the unsung heroes who go above and beyond to improve tourism in the country. Votes can be cast through the official VisitEngland website.
Celebrating Excellence in Tourism
The VisitEngland Tourism Superstar competition showcases the wide-ranging talents and dedication of professionals across the UK’s tourism industry. The focus is on individuals who make a significant impact, whether they work in animal conservation, museums, attractions, or volunteer roles.
Andrew Stokes, Director of VisitEngland, emphasized the importance of celebrating these remarkable individuals. “Tourism Superstar is about highlighting the real stars in our industry, those who make England’s attractions truly memorable,” he said.
Meet the Finalists
Ten finalists have been chosen from hundreds of nominations, representing a diverse range of roles in the tourism sector. From park managers to museum curators and animal sanctuary professionals, these finalists highlight the vast talent that drives England’s tourism success.
The public can vote for their favorite finalist by watching short videos, which demonstrate each nominee’s passion and commitment to their work.
The finalists for the VisitEngland Tourism Superstar 2025 are:
- Andy Yeoman – Education Officer, Dartmoor Zoo, Devon
- Ben Francis – Park Manager, Roarr! Norfolk
- Zeb Fisher – Learning and Discovery Manager, Wildheart Animal Sanctuary, Isle of Wight
- Hannah Clapp – Head of Experiences, Muncaster Castle, Cumbria
- Wendy Wilshere – Head of Volunteer Casting and Engagement, 11Arches / Kynren, County Durham
- Southampton Saints – City of Southampton Port Volunteers, Hampshire
- Steve Johnson – Operations Manager, Scarborough North Bay Railway, North Yorkshire
- Graham Barclay – Entertainments Team Member, Adam Henson’s Cotswold Farm Park, Gloucestershire
- Max Sadgrove – Rides Team Leader, Adventure Island, Essex
- Leicester Museums & Galleries Team, Leicestershire
How to Vote
To participate, visit the official VisitEngland website, where you can watch videos showcasing each finalist’s role in the tourism industry. Voting will remain open until 23 March, so make sure to support your favorite nominee before then.
The finalist with the most votes will be crowned Tourism Superstar 2025, and the winner will be announced at the end of English Tourism Week, which runs from 14 to 23 March. The award will be presented at the VisitEngland Awards for Excellence in the summer.
The Impact of Tourism in England
Tourism is a vital sector for England’s economy, supporting over 200,000 businesses and providing jobs for more than 2.6 million people. In 2023 alone, domestic visitors spent £70.5 billion, contributing significantly to the economy.
The Tourism Superstar competition not only highlights individual achievement but also brings attention to the wide variety of careers and opportunities within the tourism industry. By voting, the public helps elevate the importance of tourism and ensures its continued growth as a top global destination.
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