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Maldives Showcases Luxury and Sustainable Tourism at FITUR 2025, Targets Spanish and European Markets

by Alice

The Maldives Marketing and Public Relations Corporation (MMPRC), alongside 25 industry partners, is highlighting the Maldives’ unique travel experiences at FITUR 2025, a major international tourism trade fair held in Madrid, Spain, from January 22 to 26. The event is a key platform for the Maldives to strengthen its foothold in the Spanish and broader European tourism markets.

FITUR is one of the world’s most important tourism events, connecting industry professionals with global markets, particularly in Latin America. Through its participation, MMPRC aims to boost the Maldives’ brand visibility and build stronger ties with travel agents from key regions.

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The Maldives’ exhibition at FITUR 2025 focuses on the country’s core tourism themes: sustainability, luxury, romance, adventure, and cultural tourism. The stand features interactive activities, including local food tastings, traditional Maldivian photo backdrops, and personalized calligraphy bookmark creations. Visitors can also enjoy visual and video presentations on LED screens, showcasing the Maldives’ diverse attractions. To add excitement, raffle draws are being held, offering free holidays to the Maldives, courtesy of Ithaa Holidays Maldives.

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This year, MMPRC is promoting a wide range of travel experiences, such as romantic getaways, wellness retreats, family vacations, adventure trips, and seasonal escapes. These efforts are part of the Maldives’ strategy to attract a broad audience while highlighting the country’s natural beauty and commitment to sustainability.

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Spain remains a crucial market for the Maldives, ranking among the top ten sources of tourist arrivals in 2024. Last year, the Maldives welcomed 47,835 Spanish visitors, reflecting growing interest in the destination. MMPRC plans to maintain this momentum with targeted promotional campaigns designed to keep the Maldives a top choice for European travelers.

FITUR 2025 also provides a valuable opportunity for Maldivian travel trade partners to network, share updates, and introduce new tourism products and services. Through this event, MMPRC reaffirms its commitment to establishing the Maldives as a leading global destination for sustainable luxury and cultural tourism.

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