The global tourism sector could see a major leadership change as Harry Theoharis, a respected expert in public sector transformation, announces his bid for Secretary General of UN Tourism. Speaking at FITUR 2025, a leading tourism conference in Madrid, Theoharis unveiled his reform-focused campaign under the slogan “Reform to Transform, Unite to Grow.” His plan aims to tackle critical challenges within the organization and strengthen its global influence.
Addressing Key Challenges in UN Tourism
Theoharis highlighted several issues plaguing UN Tourism, including a lack of transparency and divisions among member states. He believes these problems have weakened the organization’s credibility and effectiveness. To address this, he has proposed a detailed reform program designed to rebuild trust and ensure the agency better serves its members. His vision centers on making UN Tourism more inclusive, equitable, and impactful, positioning it as a driving force for positive change in the global tourism industry.
Strong Support from Africa and Global Partners
Theoharis’s campaign has already gained significant backing, particularly from the African Tourism Board, which has formally endorsed his candidacy. The board praised his commitment to boosting Africa’s tourism potential through investment, education, and sustainability initiatives. This aligns with Africa’s rising role in the global tourism market, making his proposals particularly relevant to the continent’s growth.
A Critical Juncture for UN Tourism
As Theoharis presents his platform to member states and industry leaders at FITUR 2025, the global tourism community is paying close attention. His emphasis on reform, unity, and sustainability reflects the evolving priorities of the sector. If elected, Theoharis could usher in a new era for UN Tourism, delivering meaningful benefits to destinations, travelers, and the wider global community.
Theoharis’s candidacy represents a pivotal moment for UN Tourism, offering a chance to address longstanding issues and unlock the organization’s full potential. The outcome of his campaign could shape the future of global tourism for years to come.
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