As global tourism rebounds and #ChinaTravel gains traction among international travelers, Jiangsu, a province in eastern China known for its breathtaking landscapes and rich cultural heritage, has unveiled a series of new tourism policies. These measures aim to improve the travel experience for international visitors and ensure Jiangsu remains a top destination for tourists worldwide.
Why New Policies Are Needed
Jiangsu’s tourism sector has seen remarkable growth in recent years. From January to November 2024, the province welcomed 2.35 million international visitors, an 81.6% increase compared to the previous year. While this surge benefits the local economy, it also highlights challenges. Feedback from tourists has revealed issues such as language barriers, payment difficulties, and complex registration processes. To address these concerns, the Jiangsu Provincial Department of Culture and Tourism has introduced new policies focused on simplifying travel and enhancing the visitor experience.
Key Features of the New Policies
1. Visa-Free Transit and Expanded Flight Options
Jiangsu has upgraded its visa-free transit program, allowing travelers from 54 countries to visit the province for up to 10 days without a visa. This policy is particularly beneficial for short-term visitors. Additionally, Jiangsu has expanded its international flight network, connecting the province to more major cities worldwide. This makes it easier for tourists to travel to and from Jiangsu.
2. Customized Travel Routes and Multilingual Services
To cater to diverse interests, Jiangsu now offers a variety of themed travel routes, including cultural tours and nature excursions. These options are available through online travel agencies (OTAs), making trip planning more convenient for international visitors. The province has also enhanced its multilingual services, ensuring travelers can communicate effectively and enjoy a hassle-free experience.
3. Simplified Payments, Registrations, and Tax Refunds
Jiangsu is making it easier for international visitors to pay for goods and services. The province has increased the acceptance of bank cards, mobile payment platforms, and foreign currencies at tourist attractions, airports, and train stations. Hotel and attraction registrations have also been streamlined, with broader acceptance of passports and other forms of identification.
Moreover, Jiangsu has improved its tax refund system, allowing international visitors to shop with ease and receive refunds more efficiently. This enhancement ensures tourists can fully enjoy their shopping experiences in the province.
Implementation and Real-Time Support
Jiangsu is not just introducing policies but also ensuring their effective implementation. The province is working closely with travel agencies and service providers to integrate these measures seamlessly. A key component of this effort is the newly established Jiangsu Tourism Information Center, which operates both online and at Nanjing Lukou International Airport. The center provides real-time assistance and up-to-date information, helping visitors make the most of their trips.
Future Prospects
Jiangsu’s new policies reflect its commitment to becoming a leading destination for international travelers. By addressing common pain points and enhancing the overall travel experience, the province is poised to attract even more visitors in the coming years. These efforts position Jiangsu as a global tourism hotspot, offering diverse experiences that cater to all types of travelers.
With improved visa policies, better travel routes, multilingual services, simplified payments, and efficient tax refund systems, Jiangsu is setting a new standard for tourism in China. As more international visitors discover the province’s unique attractions, these policies will play a crucial role in driving long-term growth for Jiangsu’s tourism industry.
Jiangsu’s forward-thinking approach demonstrates its dedication to making tourism more accessible, enjoyable, and inclusive for everyone.
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