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Indonesia’s Tourism Sector Achieves Record Growth in 2024, Bali Leads the Way

by Alice

Indonesia’s tourism sector has seen remarkable growth in 2024, marking the busiest year for tourism in over five years. Bali, already a popular global destination, has remained the country’s top choice for both domestic and international travelers.

Record-Breaking Tourism Numbers

In November 2024, Indonesia welcomed 1.09 million international visitors, a slight decrease of 8.58% compared to October. This drop reflects the usual seasonal trends. However, the total number of international arrivals for the year is expected to exceed 13 million by the end of December, with final figures available in early February.

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Bali, in particular, has surpassed all expectations. Between January and December 29, 2024, the island saw 6.3 million international visitors. This number exceeded the 2019 record of 6.2 million visitors and far surpassed the 2024 target of 5.5 to 6 million. These figures highlight Bali’s lasting appeal and recovery as a leading tourist destination.

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Focus on Sustainable Tourism

Looking forward to 2025, Bali aims to attract 6.5 million international visitors, with an emphasis on promoting high-quality tourism. Efforts are focused on encouraging longer stays, higher spending, and greater respect for the local culture and traditions. Authorities are also prioritizing sustainable tourism practices to ensure that the growth of the sector does not harm Bali’s natural and cultural resources.

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Resilience Despite Challenges

While natural disasters, seasonal monsoons, and other challenges affected travel in late 2024, their impact on the overall tourism trends has been minimal. Interest in Bali remains strong, with a significant 20% increase in visitors during the Christmas and New Year holiday season.

Ngurah Rai Airport Enhancements Celebrate Local Culture

Bali’s Ngurah Rai Airport has played a key role in enhancing the traveler experience throughout 2024. As part of the year-end celebrations, traditional Balinese performances, gamelan orchestras, and flower garlands were provided to departing and arriving passengers. The airport management is committed to transforming the facility into a cultural hub, offering travelers not just a transit point, but a memorable cultural experience.

With these efforts, Indonesia, driven by Bali’s strong performance, continues to strengthen its position as a top global destination. The country is also setting the stage for a future focused on sustainable, high-quality tourism.

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