Thailand has exceeded its target of 35 million international visitors for 2024, a milestone that highlights the country’s robust tourism recovery and sets the stage for continued growth in the coming year. As of December 27, 2024, the Kingdom welcomed 35,047,501 visitors, generating an impressive 1.8 trillion Baht (US$53 billion) in tourism revenue.
Tourism Authority of Thailand (TAT) Governor Thapanee Kiatphaibool credited this success to a series of strategic government policies aimed at enhancing the nation’s global appeal. These measures included a visa exemption for nationals from 93 countries, which allows stays of up to 60 days, and the elimination of the TM.6 immigration form at 16 key border crossings, simplifying entry procedures.
The aviation sector also played a pivotal role, with the resumption of international flights and the introduction of new routes from both primary and secondary cities worldwide. This expansion led to a 26% increase in total airline seat capacity, bringing the 2024 total to 47 million seats. The December high season saw over 311 additional flights scheduled, contributing an extra 70,000 seats to meet demand.
In addition to logistical improvements, Thailand’s tourism sector benefited from high-profile events, festivals, and attractions linked to popular TV shows, music videos, and film locations. These initiatives have strengthened Thailand’s position as a must-visit destination.
Looking ahead to 2025, the Thai government has declared the year as the “Amazing Thailand Grand Tourism and Sports Year,” with tourism authorities setting ambitious targets of 36 to 39 million international visitors and a projected revenue of 1.98 to 2.23 trillion Baht.
To maintain this momentum, TAT plans to host more world-class events, showcase unique Thai cultural experiences, improve travel convenience, and collaborate with global influencers to further elevate the nation’s appeal.
Related topics:
Cambodia Aims to Boost Chinese Tourism with Strategic Partnerships and Enhanced Cooperation
Discovering the Hidden Charms of Phang Nga Bay: A Slow Travel Guide
Why Siem Reap Should Be on Your 2025 Travel Bucket List