Ginzan Onsen, a picturesque hot spring town in Japan’s Yamagata region, has implemented new visitor restrictions to address overtourism during its bustling winter season. From December 23, 2024, to the end of March, the town will limit the number of day-trippers allowed during peak evening hours to preserve its tranquil charm and manage congestion.
The Ginzan Hot Spring Association spearheaded this initiative to alleviate overcrowding, improve safety, and protect the town’s serene snowy landscape—factors that have made Ginzan Onsen a favorite among tourists. Similar measures have been adopted in other popular Japanese destinations, including Mount Fuji, Kyoto, and parts of Tokyo, as the country grapples with rising visitor numbers.
Details of the New Restrictions
During the daytime hours of 9 a.m. to 4 p.m., there are no restrictions on day-trippers visiting Ginzan Onsen. However, between 5 p.m. and 8 p.m., entry is limited to 100 day-trippers, each required to have a pre-booked ticket or reservation. Tourists without a confirmed ticket will be asked to leave the town after 5 p.m. Reservations can be made in advance on the town’s official website.
After 8 p.m., access is restricted to local hotel guests, town employees, and official or business-related vehicles. Additionally, until the end of February, all day-trippers are required to park at the Taisho Romankan Tourism Centre, located 2 kilometers away from the hot spring area. A paid shuttle service costing JPY 1,150 (approximately HKD 57) per ride is available to ferry visitors between the parking area and the hot spring town.
Balancing Tourism and Preservation
Japan’s growing popularity as a travel destination has brought attention to the need for sustainable tourism practices. Ginzan Onsen, with its charming wooden ryokan inns and snow-covered streets, is a prime example of the delicate balance between accommodating visitors and preserving cultural and natural heritage.
Tourists continue to flock to Japan for its diverse offerings, from Kyoto’s rich cultural history to Mount Fuji’s iconic landscapes, Hiroshima’s poignant past, and wellness experiences such as hot springs and immersive cultural activities. The restrictions at Ginzan Onsen underscore a broader trend across Japan to ensure that the country’s treasured destinations remain enjoyable for generations to come.
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