Italy, renowned for its rich culture, world-class cuisine, and historic landmarks, has earned the distinction of being the top family vacation destination for 2025, according to the latest Virtuoso Luxe Report. The annual survey, which gathers insights from 2,200 international travel advisors, reveals Italy’s growing appeal to families seeking memorable travel experiences.
Traditionally associated with romantic getaways, Italy has increasingly become a favored choice for families with young children. The country’s diverse offerings cater to all ages, from exploring Renaissance art and architecture in Tuscany to enjoying family-friendly activities across its picturesque landscapes.
Tuscany, for instance, offers a wealth of experiences that combine natural beauty with cultural immersion. Families can tour historic wineries, many of which offer kid-friendly activities such as grape stomping, petting zoos, and treasure hunts, while parents enjoy wine tastings. Beyond vineyards, families can unwind in the rejuvenating natural hot springs of Bagni San Filippo or Cascate di Mulino, hike scenic trails to Diborrato Waterfall, or cycle through the iconic Tuscan hills.
For those eager to get hands-on, Tuscany also boasts cooking classes where families can bond over preparing classic Italian dishes at renowned locations like Mama Florence and Podere II Casale in Siena.
Meanwhile, Venice, another top Italian destination, offers countless family-friendly activities. Families can take gondola rides along the city’s iconic canals, tour the historic Doge’s Palace, or stroll through the vibrant streets of Burano. Older children might enjoy an interactive experience like glass-making workshops at Ferro Toso, while younger ones can partake in free, child-oriented workshops at the Peggy Guggenheim Museum. The museum, located on the Grand Canal, also offers a variety of engaging art activities, from abstract expressionism to learning about famed artists like Jean Dubuffet.
No visit to Venice is complete without a stop at Caffè Florian, Italy’s oldest coffee house, serving a variety of robust coffees and family-friendly hot chocolates. Established in 1720 in St. Mark’s Square, it remains a popular destination for locals and tourists alike.
In addition to Italy, the Virtuoso Luxe Report highlights other top family travel spots, including Hawaii, Costa Rica, Greece, and Japan, all known for their diverse and engaging offerings for travelers of all ages.
As families look ahead to 2025, Italy’s mix of historical charm, natural beauty, and family-friendly experiences makes it an unmatched destination for those seeking both adventure and relaxation.
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