As travelers look ahead to 2025, Mexico is emerging as a top destination for a range of experiences—from family vacations and wellness retreats to active getaways and cultural exploration. With an influx of new hotels, resorts, and infrastructure improvements, Mexico is poised to meet the demands of a diverse travel market. According to the 2025 Virtuoso Luxe Report, the most sought-after vacation types this year will include family travel, celebratory trips, wellness experiences, and active holidays—categories that Mexico is well-prepared to cater to. Here’s a look at the destinations setting the trend for 2025.
Baja California: Wellness Meets Luxury
Baja California is positioning itself as a hotspot for upscale travelers with a focus on wellness. The much-anticipated opening of Banyan Tree Veya, Valle de Guadalupe—a luxury wellness resort in Baja’s renowned wine country—will appeal to visitors seeking relaxation and rejuvenation. Additionally, the upcoming debut of Chablé Sea of Cortez in La Paz will add to the region’s luxurious offerings. These new properties are setting the stage for Baja California to attract wellness and high-end vacationers in the coming year.
Jalisco: Multi-Destination Travel Made Easy
Jalisco is becoming more accessible to travelers looking to combine both beach and city experiences. The newly completed highway linking Guadalajara with Puerto Vallarta has made it easier to visit both bustling cities and relaxing beach towns. Puerto Vallarta will also see the opening of the Westin All-Inclusive Resort Puerto Vallarta in late 2025, following a major renovation of the former European-plan hotel. For those seeking cultural immersion, Guadalajara continues to develop as a vibrant destination, with new hotels like the MOTTO by Hilton Guadalajara Centro Historico, Fairfield Aeropuerto, and others, as well as exciting new attractions like the Tequila Lab and the relaunch of the Tequila Express.
Los Cabos: Upscale Expansions and Enhanced Connectivity
Los Cabos is rapidly growing in popularity thanks to an expanding network of flight routes, making it a top choice for American travelers. New luxury properties, including the Park Hyatt Los Cabos at Cabo del Sol, St. Regis Los Cabos at Quivira, and Amanvari, are expected to enhance the region’s upscale offerings. With its pristine beaches, luxury resorts, and convenient air travel, Los Cabos remains a prime destination for high-end vacations.
Mexico City: A Trendy Urban Escape
While Polanco continues to be Mexico City’s go-to neighborhood for luxury stays, the trendier areas of Condesa and Roma Norte are quickly gaining ground. Both neighborhoods now feature new accommodations, such as the Casona Roma Norte, a 2024 opening blending hotel accommodations with a culinary hub, and the Alexander Hotel Mexico City in the sleek Torre Virreyes high-rise. These neighborhoods offer a lively mix of art, culture, and dining, making them ideal for travelers seeking an urban adventure in Mexico’s bustling capital.
Oaxaca: Cultural and Culinary Destination on the Rise
Oaxaca’s unique blend of culture, history, and gastronomy is drawing increasing attention from travelers in search of authentic experiences. Hotel options like the stylish Otro Oaxaca by Grupo Habita offer modern luxury with a local twist, further elevating Oaxaca’s reputation as a must-visit destination. According to Tara Cappel, founder of FTLO Travel, Oaxaca is perfectly poised to grow as an experiential destination. “It’s the perfect place for adventure, culture, and incredible food,” she said. For 2025, travelers can explore Oaxaca’s rich heritage and enjoy purpose-driven travel experiences, such as FTLO’s wellness-focused Mindfulness and Margaritas retreat.
Puerto Escondido: Pacific Coast Gem Gets Easier Access
Puerto Escondido, long cherished for its relaxed vibe and stunning beaches, is becoming more accessible to U.S. travelers in 2025. United Airlines will launch the only nonstop service between the U.S. and Puerto Escondido, while a new highway connecting the town to Oaxaca City makes it easier for visitors to combine the coast with Mexico’s interior. New luxury accommodations like the 45-room Hotel Humano in Brisas de Zicatela promise a sophisticated stay by the beach.
Quintana Roo: All-Inclusive Growth in the Caribbean
Quintana Roo remains one of Mexico’s most sought-after destinations, thanks to its stunning beaches and vibrant hotel scene. New developments in 2025 will include the Excellence Coral Playa Mujeres, located near the newly opened SLS Playa Mujeres. Further south in Tulum, the all-inclusive resort concept continues to thrive, with properties like Trobbu Tulum offering private villas and curated experiences, including wellness classes and wine tastings.
Riviera Nayarit: A Blend of Luxury, Nature, and Culture
Riviera Nayarit offers travelers an ideal mix of luxury, nature, and culture. As more visitors seek destinations that balance relaxation with adventure, Nayarit’s pristine beaches and lush jungles framed by the Sierra Madre Mountains make it an alluring choice. The area benefits from improved access, thanks to the new highway between Guadalajara and Puerto Vallarta. New hotel openings include the Rosewood Mandarina, with the Belmond-branded Milaroca slated for a 2027 debut.
San Luis Potosi: A Hidden Gem for Culture Seekers
For travelers looking to step off the beaten path, San Luis Potosi offers an abundance of unique attractions, such as the Centro de las Artes de San Luis Potosi and the Museo Nacional de la Mascara. With a growing cultural scene, this historic city is quickly becoming a destination of interest for art lovers and those seeking authentic, off-the-beaten-path experiences. The City Centro by Marriott San Luis Potosi, located in a beautifully restored downtown building, provides a stylish base for exploring the area.
San Miguel de Allende: Luxury Meets Art and History
San Miguel de Allende continues to be a top destination for luxury travelers, with new properties like the Clevia, Autograph Collection and the Waldorf Astoria San Miguel de Allende set to debut in 2025. The new Waldorf will offer 120 rooms, a spa, an art gallery, and a children’s club, cementing the city’s reputation as a hub for high-end travelers. With its rich history, stunning architecture, and upscale accommodations, San Miguel de Allende remains a favorite for those seeking a refined cultural experience.
Conclusion
As we enter 2025, Mexico is poised to capture the attention of travelers across a broad spectrum, from luxury and wellness seekers to cultural explorers and active adventurers. With exciting new properties, improved accessibility, and an ever-growing array of experiences, Mexico continues to be a standout destination for those looking to explore the richness and diversity of the country.
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