Italy, renowned for its romantic allure, is emerging as a top family travel destination for 2025. The country, long celebrated for its rich cultural heritage and world-class cuisine, has been named the best family-friendly travel spot in the 2025 Virtuoso Luxe Report. This annual survey of 2,200 international travel advisors revealed a growing trend of families seeking memorable experiences in Italy, beyond the typical romantic getaway.
Tuscany, with its picturesque landscapes and historical charm, offers an abundance of family-friendly activities. Beyond its famed vineyards, which feature grape stomping, petting zoos, and treasure hunts for young visitors, the region invites families to explore art, history, and nature. Parents can unwind while children engage in fun activities at local wineries, or families can visit the natural hot springs in Bagni San Filippo or hike along scenic trails like the Elsa Trail to the Diborrato Waterfall. For a more hands-on experience, cooking classes at Mama Florence or Podere II Casale in Siena provide opportunities to learn Italian culinary traditions as a family.
Venice also ranks highly for family vacations. Families can embark on gondola rides along the iconic canals, tour the Doge’s Palace, or stroll through the colorful streets of Burano. Older children might enjoy a hands-on experience with glass-making at Ferro Toso, while younger ones can participate in free Sunday workshops at the Peggy Guggenheim Museum. With its historic charm, Caffè Florian, the oldest coffee house in Italy, serves both invigorating coffees and kid-friendly hot chocolates, offering a taste of local history and culture in St. Mark’s Square.
Italy’s recognition as a leading family travel destination aligns with a broader trend highlighted in the Virtuoso Luxe Report, which also spotlights family-friendly spots like Hawaii, Costa Rica, Greece, and Japan.
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