With travel reaching new heights, 2024 saw U.S. travelers flooding European destinations, with over 20 million Americans jetting across the Atlantic—a notable increase from pre-pandemic figures. Yet, as the number of travelers continues to surge, many popular European cities are struggling with the strain of overtourism. While major destinations like Spain, France, and Italy have long been tourist magnets, two lesser-known countries are emerging as new, off-the-beaten-path havens: Bulgaria and Albania.
Simon Calder, a seasoned travel writer and expert, believes these two European destinations are primed for greater attention in 2025, offering a unique chance to explore hidden gems before they become overcrowded.
Bulgaria: Europe’s Hidden Gem
Bulgaria, often overshadowed by its more famous neighbors, is rapidly gaining recognition as a top destination for 2025. Calder notes that while the cost of travel continues to rise, destinations like Bulgaria remain more affordable, making them increasingly appealing to budget-conscious travelers. The country’s Black Sea resorts, including Albena, Golden Sands, and Sunny Beach, are known for their pristine beaches and lack of overcrowding, offering an alternative to the busy shores of Greece and Turkey.
For winter sports enthusiasts, Bulgaria is home to ski resorts such as Bansko and Pamporovo, while the vibrant capital, Sofia, boasts a rich history and cultural attractions that rival those of Western Europe. With a 13% increase in tourist arrivals in 2023, Bulgaria is experiencing a growth in popularity, yet it still remains a relatively quiet and affordable option for travelers seeking European charm without the crowds.
Albania: The “Maldives of Europe”
Albania, across the Adriatic Sea from Italy, is another rising star on Calder’s list. Known for its untouched beaches and mountainous landscapes, Albania has been dubbed “The Maldives of Europe” for its crystal-clear waters and scenic coastal beauty. The country offers a mix of adventure and relaxation, with ancient ruins, vibrant towns, and secluded beaches waiting to be discovered.
In 2023, Albania welcomed 10 million visitors, a number that is expected to grow rapidly in the coming years. The country’s affordability is a major draw, with travelers able to enjoy world-class beaches, charming towns, and a welcoming atmosphere at a fraction of the price of more popular Mediterranean destinations. Cities like Vlora, with its stunning coastline and vibrant culture, are perfect for those looking to experience Albania’s unique blend of history and natural beauty.
Why You Should Visit Now
Both Bulgaria and Albania are experiencing a surge in interest, yet their tourism industries have not yet reached the chaotic levels of other European hot spots. Calder encourages travelers to visit these countries now, before they become as crowded as neighboring Greece and Turkey. With their stunning landscapes, rich history, and affordable prices, both Bulgaria and Albania offer an opportunity to experience Europe’s hidden gems without the hassle of overwhelming crowds.
In 2025, as travel demand continues to rise, these destinations may soon see a major uptick in visitors. For now, though, they remain charming, less-explored alternatives to the continent’s well-worn paths, making them ideal choices for travelers looking to discover something new.
Final Thoughts
For those eager to step off the beaten path, Bulgaria and Albania offer the perfect opportunity to explore Europe’s lesser-known treasures. Whether you’re seeking beach relaxation, mountain adventures, or cultural exploration, these countries provide an authentic European experience at a more leisurely pace. If you’re looking to travel in 2025 and beyond, these destinations should definitely be on your radar before the inevitable tourist rush.
Related topics:
EU Moves Toward Suspending Visa-Free Travel for Georgian Diplomats
Adapting to Family Travel: A California Mom’s Shift in Expectations After Moving to Germany
5 Must-Visit Eco-Friendly Travel Destinations in Europe