Skyscanner has introduced a cutting-edge advertising solution aimed at revolutionizing digital advertising within the travel industry. The new Skyscanner Ads Platform leverages the company’s vast first-party data and advanced AI tools to provide airlines, online travel agents (OTAs), and travel brands with a privacy-safe, targeted advertising environment.
Innovative, Data-Driven Advertising
Designed with input from key industry players, the Skyscanner Ads Platform enables advertisers to connect with the world’s largest air travel audience—over 110 million monthly users—through intelligent, data-driven campaigns. With 51% of travelers on Skyscanner unsure about their next destination, the platform allows brands to engage users at the crucial point of inspiration, without relying on third-party cookies or invasive tracking technologies.
Advanced Tools for Seamless Campaign Management
Building on Skyscanner’s established native ad formats, the new platform introduces an advanced ads server and management system powered by deep learning algorithms. This system enables advertisers to easily launch, manage, and optimize contextual ad campaigns, ensuring that the most relevant content reaches the right audience at the right moment. Real-time data insights on traveler preferences, search behavior, and motivations allow for agile budget adjustments, driving higher campaign performance.
Predictive Recommendations and Growth Opportunities
A standout feature of the platform is its predictive recommendation tool, which analyzes live market trends and campaign performance to offer tailored growth opportunities. By providing actionable insights, the platform helps advertisers uncover new strategies for expansion, ensuring that they stay ahead in the rapidly evolving travel advertising landscape.
Privacy-Centric and Performance-Driven
With increasing concerns about user consent and cookie restrictions, the Skyscanner Ads Platform prioritizes privacy while delivering effective, results-driven advertising. According to Kirsten Stirling, Senior Director of Product Management at Skyscanner, the platform combines first-party data with proprietary technology to offer privacy-centric, impactful campaigns that drive better engagement and measurable results.
Industry Praise for Skyscanner’s Innovation
Travel brands, such as easyJet, have already seen the benefits of partnering with Skyscanner. Kyle Nimmo, Head of Media Investment at easyJet, lauded the platform’s innovative products and audience insights, which have transformed their advertising strategy. “Skyscanner’s ability to harness high-quality first-party data is a game-changer in the advertising world,” Nimmo commented.
The Skyscanner Ads Platform positions the company at the forefront of the travel industry’s digital advertising evolution, offering brands a smarter, more effective way to reach global audiences.
Related topics:
Airports and Airlines Tap into New Technology to Streamline Passenger Experience
Vietnam Airlines Expands Fleet for Lunar New Year Travel Demand
Budget Pressures Impact Canadians’ Holiday Travel Plans