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New Report Highlights Top Winter Travel Trends for Marketing Campaigns

by Alice

A new report from Criteo reveals key insights into evolving traveler behaviors, offering travel brands a roadmap to refine their marketing strategies for the peak winter booking period. As travel booking habits increasingly lean toward technology, companies must adapt to meet the demands of modern travelers.

According to Criteo’s findings, early bookings remain popular during the winter holidays, with travelers six times more likely to finalize their plans in Q1 after visiting travel platforms in December. This pattern is particularly prominent among European travelers, one-third of whom prefer to secure their trips at least two months in advance. Travel companies are urged to activate marketing campaigns in November to capitalize on this trend and secure bookings for the months ahead.

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Mobile booking continues to grow, especially in the Asia-Pacific (APAC), Europe, and Middle East & Africa (EMEA) regions, where mobile travel bookings have increased by 4 percentage points from the previous year. Around 20% of travelers now make last-minute adjustments or additions to their travel plans on the go, signaling the importance of optimizing booking platforms for mobile use. Additionally, 58% of travelers now prefer managing all their bookings through a single platform, underscoring the potential for brands to offer integrated solutions.

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The rise of artificial intelligence (AI) is also reshaping how travelers discover and plan their trips. More than 41% of travelers use AI to explore new destinations, while 30% rely on AI for accommodation and dining recommendations. Travel brands are encouraged to invest in AI-driven personalization to meet growing consumer expectations for tailored experiences.

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Riccardo Russo, head of travel EMEA at Criteo, emphasized the rapid changes in the travel industry, noting, “Travelers are planning further in advance, embracing mobile bookings, and seeking smarter, more personalized solutions. By integrating personalization at every step, brands can enhance their advertising and drive significant return on ad spend (ROAS).”

Criteo’s report provides actionable insights for travel brands looking to align their strategies with shifting consumer preferences. The data highlights the importance of mobile-optimized booking platforms, AI-driven personalization, and the growing demand for comprehensive, single-platform travel solutions.

For detailed trends and further insights, download the full report from Criteo.

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