China’s expanded visa-free policy, effective from November 30, 2024, has been widely embraced by European countries, with citizens from 38 nations now able to visit China without a visa for up to 30 days. The new policy, which includes nine additional countries such as Romania, Malta, and Croatia, is seen as a catalyst for deeper economic, cultural, and tourism connections between China and Europe.
The initiative was first trialed in 2023 for countries including France, Germany, Italy, and Spain, and the successful pilot led to the extension of the policy. The visa exemption is available for various purposes, including tourism, business, and family visits. The increase in the maximum stay from 15 to 30 days further enhances the appeal of China as a destination for both leisure travelers and business professionals.
Boosting Tourism and Cultural Exchange
The expansion of the visa-free policy is already showing tangible results. In the third quarter of 2024, China recorded a nearly 50% year-on-year increase in international arrivals, with 78.6% of those visitors entering without a visa. This surge in tourism has been particularly noticeable on social media, where “China Travel” has become a trending topic globally.
Maltese sinologist Stephen Cachia, who teaches Chinese history at the University of Malta, noted that the policy would encourage more of his students to visit China, enhancing their understanding of the country’s rich cultural and historical landscape. Similarly, Luigi Gambardella, president of the Brussels-based digital association ChinaEU, emphasized how first-hand visits to China help break down stereotypes and foster deeper understanding of its social and economic dynamics.
Economic and Business Impacts
The expanded visa-free policy also has significant economic benefits. Marjana Majeric from Slovenia’s Chamber of Commerce and Industry highlighted that the 30-day visa exemption would facilitate better market access for European businesses, improving trade and development opportunities. Major European companies, including Mercedes-Benz and BMW, as well as smaller enterprises, have benefited from the policy, as it simplifies business travel and strengthens ties with Chinese partners.
Jochen Tueting, CEO of Chery Europe, described the visa-free regime as “business-friendly,” noting that it improves efficiency by allowing swift travel for business meetings and cooperation, particularly in the automotive sector.
Global Trade and Economic Growth
The visa-free policy is also viewed as a significant driver of global trade and investment. Ralph Ossa, chief economist of the World Trade Organization, called the move a key factor in promoting global trade in services and investment. In a time of economic uncertainty and rising protectionism, the policy is seen as an important step in injecting confidence into the global economy and fostering economic globalization.
Zheng Yongnian, a professor at the Chinese University of Hong Kong (Shenzhen), described the visa-free policy as part of China’s broader commitment to opening up its economy. Alongside multilateral initiatives like the China International Import Expo and free trade agreements, these measures are strengthening China’s ties with the global community and countering any perceptions of isolation.
A Positive Step for Global Openness
The expanded visa-free policy reflects China’s broader strategic push towards greater openness and international engagement. As the country continues to open its markets and enhance global cooperation, the policy serves as a clear signal of China’s confidence on the world stage, reinforcing its role as a key player in the global economy.
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