Panama, long considered a mere transit hub due to its iconic Panama Canal, is starting to carve out a niche as an emerging travel destination, thanks in part to its increasing tourism popularity and strategic marketing by Copa Airlines.
Panama’s Growing Popularity as a Travel Destination
Traditionally overshadowed by its neighbors, Costa Rica and Colombia, Panama is now gaining attention for its natural beauty, vibrant culture, and diverse tourism offerings. The country’s lush coffee-growing region of Chiriquí was recently named one of the Top Destinations for 2025 by Lonely Planet, which speaks to Panama’s rising profile as a must-visit location.
Experts report that Panama’s travel and tourism revenues saw a 15% increase over 2019 by the end of 2023. With projections to exceed this record in 2024, Panama is establishing itself as a dynamic travel hub, thanks to a combination of pristine beaches, jungle adventures, and its connection to the wider Latin American market.
The Role of Copa Airlines in Panama’s Tourism Surge
The rise of Panama as a travel destination is closely tied to the efforts of Copa Airlines, based in Panama City. With its headquarters in Panama, Copa has played a significant role in boosting the country’s tourism by positioning Panama City’s Tocumen International Airport as the “Hub of the Americas.” This hub serves as a critical gateway to more than 85 destinations across Latin America, the Caribbean, and beyond, making it easier for travelers to access Panama from various regions, including the United States.
In addition to expanding its network, Copa Airlines introduced the Panama Stopover Program, allowing travelers to explore Panama for up to seven days with no additional airfare cost when transiting through the country. This incentive offers visitors the chance to experience Panama’s culture, natural beauty, and history without extending their travel budgets.
Such stopover programs have proven successful in other regions, with Icelandair’s stopover program being a key factor in turning Iceland into a popular travel destination. Copa’s stopover initiative offers a similar opportunity, effectively making Panama a two-in-one vacation destination.
Panama City’s Revitalized Appeal
In Panama City, the revitalization of its historic center, Casco Viejo, is one of the city’s key attractions. Here, Spanish colonial architecture coexists with modern luxury hotels, like Hotel la Compañía and Sofitel Legend Casco Viejo, which have creatively repurposed centuries-old buildings. The fusion of old-world charm and new luxury adds a unique layer to the city’s charm.
Chiriquí: The Rising Star of Panama
Beyond the city, Panama’s Chiriquí region, known for its coffee plantations and rugged mountain landscapes, has garnered increasing attention as a must-visit destination. The area is home to Isla Palenque, a luxury resort on a 400-acre island offering seclusion and incredible biodiversity. With just eight beachfront casitas, Isla Palenque provides a unique and exclusive getaway, far from the crowds.
A Bright Future for Panama Tourism
With a combination of outstanding connectivity, creative marketing, and a growing array of natural and cultural attractions, Panama is quickly transforming into one of the most exciting emerging destinations in the Americas. Whether as a stopover or as a primary destination, travelers can expect an unforgettable experience while enjoying more affordable travel options compared to other regional tourism powerhouses.
Thanks to Copa Airlines’ strategic initiatives, Panama is poised for an exciting future as a key player in the global tourism scene in 2025 and beyond.
Related topics:
Julie Cork to Head Nyc Tourism After San Diego Success
Tourism’s Impact on Regional Growth
American Travel Association Calls for More H-2b Visas Amid Job Growth