Almaty, the vibrant cultural and natural hub of Kazakhstan, was recently named the Best Tourist Destination at the Qatar Travel Mart (QTM) 2024, a prestigious international tourism exhibition held in Doha from November 30 to December 2, 2024. The event attracted over 12,000 visitors and featured participants from nearly 60 countries. Almaty’s stand at the exhibition stood out for its immersive presentation of the city’s rich cultural heritage, stunning landscapes, and diverse tourism offerings.
Highlights of Almaty’s Presence at the Qatar Travel Mart:
Cultural and Culinary Showcases:
The Almaty stand captivated visitors by showcasing the city’s nature and culture, offering a taste of Kazakh national delicacies and the opportunity to try on traditional Kazakh attire.
The city’s ecotourism, historical sites, and recreational activities were highlighted, appealing to a diverse range of visitors.
Tourism Opportunities:
Almaty’s participation featured six domestic tour operators and the Shymkent ski resort, emphasizing the city’s wide variety of attractions, including mountain tourism, historical sites, and outdoor recreation.
Business Success:
The exhibition facilitated more than 100 business-to-business (B2B) meetings, resulting in 44 agreements that will pave the way for over 13,000 international tourists to visit Almaty in the coming months.
Focus on the Persian Gulf:
A key strategic goal for Almaty is to attract more tourists from the Persian Gulf, a region showing growing interest in the city. Direct flights between Doha and Almaty have helped strengthen this connection and facilitate more travel between the two regions.
Global Recognition:
Almaty’s award as the best tourist destination at QTM 2024 underscores its growing visibility on the international tourism map. Visitors like Tariq al-Kubaisi, a Qatari guest at the event, praised Almaty for its unique blend of business tourism, recreation, and ecotourism, making it a must-visit destination.
Almaty’s Growing Appeal:
With its strategic mix of business, recreation, and ecotourism, Almaty is quickly becoming a top destination for travelers seeking a diverse and culturally rich experience. The city’s increasing international recognition and the expanding tourism infrastructure position it as a key player in Central Asia’s tourism sector.
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