Digital travel platform Agoda has released its 2025 Travel Trends survey, revealing that the upcoming year will be defined by a strong emphasis on relaxation, family-oriented trips, and the excitement of exploring new destinations. The survey highlights a growing interest in balance and wellbeing, with an increasing number of travelers seeking peaceful escapes from their busy lives, while also venturing into uncharted locations.
In particular, the survey reveals that 6% of Thai travelers are planning to work remotely to enjoy the freedom of travel while staying productive.
Key Takeaways from Agoda’s 2025 Travel Trends Survey:
1. Family Travel Leads the Way
Family-oriented travel is a priority for many in 2025, with 34% of global travelers planning to embark on trips with loved ones. Indonesians are leading this trend, with 58% of respondents expecting to go on multi-generational family vacations. Couples (23%) and solo travelers (19%) follow closely behind in popularity.
2. Relaxation is the Ultimate Travel Motivation
The survey found that relaxation is the number one motivator for travel, with 75% of respondents citing it as their primary reason to take a trip. Singaporeans top the list, with 87% prioritizing relaxation, followed by the desire to visit family and friends (39%) and cultural exploration (34%).
3. Technology Shapes Travel Planning
Tech continues to play a vital role in how travelers plan and book their trips. A significant 80% of travelers report using travel apps, while 12% are interested in virtual reality tours. Indian travelers, in particular, are highly tech-savvy, with 90% relying on apps for trip bookings.
4. Smart Spending on Travel
While budget considerations are still important, 87% of travelers expect to take the same number of trips or more in 2025, despite a desire to spend smarter. A large number of Thai travelers (78%) aim to spend under $250 per night on accommodation. International travel remains a priority, with 52% planning cross-border trips. Travelers from Hong Kong lead the charge in international travel, with 82% planning trips abroad.
5. The Rise of Digital Nomads
Remote work continues to reshape the travel landscape, with 1 in 25 travelers planning to work remotely in 2025. The Philippines leads the trend, with 7% of travelers expected to blend work and leisure. Thai travelers (6%) are also keen to embrace this flexible approach to travel.
6. The Thrill of New Destinations
Adventure and exploration remain high on travelers’ agendas, with 84% of respondents planning to visit new destinations in 2025. Travel inspiration comes from various sources, including personal interests (71%), deals (56%), and social media (20%), with Instagram emerging as a key influencer, particularly among travelers from Malaysia and Indonesia.
7. Theme Parks on the Horizon
For many, theme parks are a major draw. With iconic parks like Disney, Universal Studios, and Ferrari World across the region, 13% of travelers are planning trips specifically to visit theme parks. Indonesians are especially keen on this experience, with 20% planning to visit amusement parks in 2025.
Agoda’s vast offerings, including over 4.5 million holiday properties, 130,000 flight routes, and more than 300,000 activities, provide travelers with the flexibility to plan trips that align with their personal interests. For more details and the latest deals, visit Agoda.com or download the Agoda app.
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