India has launched its free e-visa program, “Chalo India,” on the inaugural day of the World Travel Fair in London, a strategic move aimed at enhancing tourism from the global Indian diaspora and beyond.
Mughda Sinha, Director General of the Ministry of Tourism, urged the Indian community worldwide to encourage five non-Indian friends to enroll in the program. She emphasized that Indians can recommend the initiative to their non-Indian acquaintances, directing them to the Chalo India portal for further details.
In 2023, India welcomed a total of 95,000 tourists, with 920,000 of those visitors arriving from the United Kingdom, which stands as India’s third-largest source of inbound tourism. The UK is home to a vibrant Indian diaspora of nearly 24,000 individuals.
During her address at WTM London, Sinha underscored the vast array of attractions across India, announcing the development of 150 new “eco-friendly and sustainable” alternative destinations. “The diversity here is immense,” she stated, highlighting India’s 7,500 kilometers of coastline, the world’s tallest mountains, wildlife sanctuaries, eco-destinations, and opportunities for cultural immersion through artisans and host families.
“We are positioning India as a year-round destination,” she added, noting significant infrastructure advancements over the past decade, including improved road networks, expanded airports, and increased direct flight options to various regions.
The Ministry of Tourism has also revitalized the “Incredible India” content hub and digital portal, offering travelers an integrated platform for booking accommodations, flights, homestays, and even cruise ship reservations.
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The event also featured key figures from the Indian delegation, including Telangana Tourism Minister Jupally Krishna Rao, Goa Tourism Minister Rohan Khaunte, and Odisha Deputy Chief Minister Pravati Parida, who presented highlights of their respective regions.
Parida described Odisha as the “best-kept secret,” emphasizing its rich cultural tapestry, which includes 64 tribes, vibrant music and folklore festivals, sporting events, and abundant mango orchards. Khaunte informed delegates that Goa, with a modest population of 15,000, draws 150,000 tourists annually, promoting ecotourism, gastronomy, activity holidays, festivals, and homestays beyond its renowned beaches. Krishna Rao provided insights into Telangana’s rich history, culture, temples, and its famed cuisine, particularly the iconic Hyderabad Biryani.