Southwest Airlines is introducing a new limited-time tier acceleration program designed to help travelers earn A-List and A-List Preferred status for 2025 more quickly. The initiative includes making qualifying flights more valuable, allowing travelers to earn points through reward travel, and enabling point accumulation through Rapid Rewards partners. To participate, customers must register for the promotion online and either fly or make qualifying purchases by November 30.
Promotion Details and Benefits
Jonathan Clarkson, Vice President and Chief Product Officer at Southwest Airlines, commented on the promotion, stating, “We’re bringing back this popular promotion to give our Rapid Rewards Members an extra boost to reach our coveted A-List and A-List Preferred tier status faster, so they can take advantage of all the benefits that our Rapid Rewards program has to offer, such as earlier boarding, boosted points, free same-day standby, and same-day change. A-List Preferred Members can enjoy all the same benefits plus free WiFi and premium drinks.”
Increased Earnings with Credit Card Purchases
Southwest is also enhancing the earning potential for qualifying credit card purchases. Members with Southwest Rapid Rewards credit cards will receive 2,000 tier qualifying points for every $5,000 spent on their Rapid Rewards Priority, Premier, and Plus Consumer credit cards, as well as the Premier, Plus, and Performance Business credit cards issued by Chase. This bonus is in addition to the tier qualifying points already earned.
Points Accumulation Through Partners
Travelers can also accrue tier qualifying points through purchases with Rapid Rewards car rentals, hotel bookings, and other partners. Each base point will be counted as one tier qualifying point until November 30, with a cap of 5,000 total tier qualifying points.
Companion Pass Program
Southwest Airlines continues to offer its popular Companion Pass program, which allows holders to designate a companion to fly with them at nearly no cost, covering only taxes and fees. To earn a Companion Pass, travelers must either complete 100 qualifying one-way flights or accumulate 135,000 qualifying points within a calendar year.
Conclusion
Southwest Airlines’ tier acceleration program offers an excellent opportunity for travelers to fast-track their status for 2025 while maximizing rewards through flights, credit card spending, and partner purchases. With added benefits for A-List and A-List Preferred members, and the added perk of the Companion Pass program, this promotion enhances the value of Southwest’s Rapid Rewards program for dedicated travelers.