SOUTH KOREA – Shinsegae Duty Free has unveiled its second collaboration with the popular boy band TWS, themed ‘Travel with Us’. This partnership follows the successful ‘Play With Us’ music campaign launched in February with the acclaimed K-pop group.
Announcing the ‘Travel with Us’ initiative, Shinsegae Duty Free highlighted the importance of the peak travel season in July and August, particularly for younger travelers. “Through this project, we aim to create a more approachable and exciting experience for travelers, blending the thrill of first trips with the allure of duty-free shopping,” the retailer stated.
In the campaign video, TWS members express their excitement and preparations for their first trips, emphasizing the theme ‘My First Shinsegae Duty Free’. TWS is currently promoting their second mini-album, ‘Summer Beat’.
Known for their relatable lyrics and refreshing concepts, TWS has captivated young audiences. Shinsegae Duty Free aims to enhance its brand image by showcasing TWS’ unique music and performances, which they describe as elevating everyday moments.
As the summer travel season approaches, Shinsegae Duty Free plans to promote the project through various channels. The campaign video will be featured on the retailer’s official social media accounts and YouTube channel, as well as in outdoor advertisements around Seoul and at Incheon International Airport.
A Shinsegae Duty Free representative commented, “Our first collaboration with TWS received significant attention and positive feedback. We expect the same enthusiasm for this second project. Moving forward, Shinsegae Duty Free will continue to provide innovative content that captures the excitement of travel and engages consumers.”