Malaysia Airlines has forged a strategic collaboration with Huawei aimed at revolutionizing its digital landscape through Huawei Consumer Cloud Services’ advanced solutions. This partnership aims to provide Malaysia Airlines with in-depth insights into traveler preferences and market trends, thereby refining its customer service approach.
Huawei, renowned for its technological innovation, will facilitate Malaysia Airlines’ expansion into the Chinese market through its Petal Ads marketing platform. This platform will offer advertising, marketing, and traffic monetization services, bolstering Malaysia Airlines’ presence and attracting more Chinese travelers.
The alliance, formalized during the Huawei Developer Conference 2024 in Dongguan, signifies a significant milestone for both companies amid a series of over 100 activities at the event. It promises to deliver passengers a personalized travel experience.
Mr. Ahmad Luqman Mohd Azmi, CEO of Malaysia Aviation Group (MAG), expressed enthusiasm about the collaboration, stating, “We are excited to partner with Huawei to enhance our presence across the APAC region. This strategic alliance will elevate our customer engagement efforts by offering personalized experiences and innovative solutions tailored to the market’s unique needs.”
Mr. Vincent Wen, Director of Cloud Service Business Growth at Huawei, emphasized the collaboration’s potential, saying, “Through localized strategies and leveraging Huawei’s strong brand presence and marketing channels in China, Malaysia Airlines can significantly enhance its visibility and market penetration among Chinese travelers.”
Additionally, the partnership aims to promote Malaysia Airlines’ MHexplorer product to young travelers in China and the Asia-Pacific region, utilizing Huawei Consumer Cloud Services to highlight various perks and offerings.
This collaboration underscores Huawei and Malaysia Airlines’ commitment to innovation and customer-centric strategies, aiming to redefine the aviation travel experience while contributing to the global tourism market.