Malaysia Airlines and Huawei have forged a strategic partnership aimed at transforming the airline’s digital landscape using Huawei Consumer Cloud Services’ advanced digital solutions. This collaboration will enable Malaysia Airlines to gain deeper insights into traveler preferences and analyze market trends, enhancing its customer-centric service approach.
Utilizing the Petal Ads marketing platform, Huawei Consumer Cloud Services will provide advertising, marketing, and traffic monetization services, facilitating Malaysia Airlines’ expansion into the Chinese market. This strategic relationship underscores both companies’ commitment to meeting diverse consumer needs and empowering Malaysia Airlines to offer data-driven personalized recommendations and targeted ad placements.
The partnership was formalized during the Huawei Developer Conference 2024 in Dongguan, amidst over 100 on-ground activities at the event. The collaboration promises to deliver a comprehensive, personalized travel experience for passengers, according to a statement.
Malaysia Airlines will leverage the Huawei Consumer Cloud Services Advertising Platform to enhance its brand and services in the Chinese market, optimizing the customer experience and attracting more Chinese travelers.
“We are delighted to join forces with Huawei to expand our reach within the APAC region. This partnership aims to elevate our customer engagement by providing highly personalized experiences and innovative solutions tailored to meet the market’s unique needs,” said Ahmad Luqman Mohd Azmi, CEO of Malaysia Aviation Group (MAG). He added, “We look forward to exploring new opportunities that will solidify Malaysia Airlines’ position in the region and extend our global influence as the gateway to Asia and beyond.”
Vincent Wen, director of cloud service business growth at Huawei, emphasized Huawei’s commitment to the partnership, leveraging their expertise in telecommunications infrastructure and digital solutions. “By focusing on local strategies and utilizing Huawei’s robust brand presence and marketing channels in China, Malaysia Airlines can significantly enhance its visibility and market penetration among Chinese travelers,” Wen said.
The partnership aims to drive young travelers to explore the world through Malaysia Airlines’ MHexplorer product, leveraging Huawei’s Consumer Cloud Services to promote various perks and offerings to the Chinese and Asia-Pacific markets.
Both companies will continue to explore and innovate, striving for the development of the global tourism market together.
This announcement follows Malaysia Airlines’ recent multi-year partnership with Manchester United, making the airline the club’s official commercial airline. The partnership was announced by Malaysia Airlines’ group managing director, Izham Ismail, at an industry trade fair in Kuala Lumpur, with former Manchester United defenders Patrice Evra and Wes Brown attending the event to celebrate the collaboration.