SINGAPORE, June 19, 2024 /PRNewswire/ — Digital travel platform Agoda and the Singapore Tourism Board (STB) have renewed their partnership to promote Singapore as a premier destination in Southeast Asia through the ‘Reason to Travel’ campaign. The Memorandum of Understanding (MOU) was signed on June 18, 2024, by Agoda CEO Omri Morgenshtern and STB Chief Executive Melissa Ow.
Focus on Promoting Singapore
The year-long commitment aims to highlight Singapore’s unique brands and attractions, leveraging Agoda’s digital travel expertise and extensive partner network. “This renewed partnership with STB is a testament to our shared vision of showcasing Singapore to the world through innovative means,” stated Omri Morgenshtern. “As a Singapore-headquartered company, Agoda is thrilled to leverage our expertise in digital marketing and our global platform to bring new and returning visitors to Singapore, ensuring they see the world for less while experiencing more.”
Melissa Ow echoed this sentiment, emphasizing the value of the collaboration in profiling Singapore’s unique attractions and experiences across key markets in Southeast Asia. “This partnership presents a valuable opportunity for us to share insights and deepen our understanding of travellers, with our common goal to enrich the travel experience in Singapore.”
Enhancing the Travel Experience
The strategic partnership will introduce Agoda customers to Singapore’s diverse and vibrant experiences, building on their initial 2022 partnership which offered a variety of accommodation options at competitive prices. In this new phase, local brands and attractions such as Bee Cheng Hiang, Gardens by the Bay, Jewel Changi Airport, PAZZION, and Sentosa Development Corporation will provide exclusive perks and discounts on Agoda’s platform. Co-branded and targeted digital marketing campaigns will also be rolled out to encourage tourist spending and repeat visits.
About Agoda
Agoda, headquartered in Singapore, is a digital travel platform that offers great value deals on a global network of 4.2 million hotels and holiday properties, as well as flights and activities. Available in 39 languages and supported by 24/7 customer service, Agoda is part of Booking Holdings (Nasdaq: BKNG) and employs over 7,000 staff in 26 markets.
About the Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, a key economic sector in Singapore. Together with industry partners and the community, STB shapes a dynamic tourism landscape under the Passion Made Possible brand, positioning Singapore as a vibrant destination that inspires people to share and deepen their passions.