Hang Seng Bank has partnered with several local key opinion leaders (KOLs) to launch its new travel-themed credit card, the Travel+ Visa Signature Card. In collaboration with DDB Group Hong Kong, the “Key Offer Leader” campaign aims to position this card as the best in the market, offering an extensive instant redemption network and rewards program.
Recognizing the limitations and restrictions customers faced with existing travel credit cards, Hang Seng Bank developed the Travel+ Visa Signature Card to provide a wide range of redemption options and a robust instant redemption network. Traditional travel credit cards often limited reward redemption to flights with blackout dates, creating frustration for users.
To promote the new card, Hang Seng Bank enlisted a diverse group of travel KOLs: trainee Sabrina Ng, couple Kiki and May, travel rewards expert Siu C, and travel content creator Chris Leung. Together, these influencers appeal to a broad audience, amassing a social media following of 1.32 million.
The campaign features videos of these KOLs highlighting the card’s benefits, presenting the Travel+ Visa Signature Card as the leading travel credit card on the market. They share insights and advice on optimizing the card’s features with their followers on platforms like YouTube, Instagram, Facebook, and LinkedIn. Additionally, the campaign includes TV spots and digital billboards at select MTR stations.
The Travel+ Visa Signature Card offers access to over 150,000 online and offline partner “+FUN Spot” retailers. It also provides higher foreign currency spending rebates and daily spending rebates, along with a variety of redemption experiences through +FUN Dollars.
Jordan Cheung, Chief Marketing Officer at Hang Seng Bank, expressed excitement about the new card, stating, “With this card, we are hoping to set a new standard for travel credit cards in the market, but more importantly, offer a new experience for customers. With the compelling +FUN Dollars rebate offers and an extensive instant redemption network, we are redefining what it means to be the ‘best travel credit card.’”
Cheung added, “We are excited to provide customers the freedom to redeem their rewards instantly and directly at over 150,000 outlets for a wide range of products, not just limited to travel-related items. This hassle-free redemption process allows customers to obtain their desired rewards without any waiting or limitations.”
Koman Ko, Managing Partner at DDB Group Hong Kong, emphasized the authenticity of the campaign, stating, “Hang Seng’s openness to collaborate with travel experts was an important, authentic story we wanted to share with customers. The genuine desire Hang Seng had to create something for customers to get the most out of a travel credit card in ways that were relevant and meaningful comes through in not only the product, but in the genuine advocacy of these people who really know and understand travel—the travel KOLs.”