The Marianas Islands stood out among the over 500 booths at the 39th Seoul International Travel Fair in South Korea this month, receiving the prestigious “Most Popular Booth” award from organizers. The recognition was based on the overwhelmingly positive response from the estimated 42,000 attendees at the event.
The Marianas Visitors Authority (MVA) showcased the attractions of Saipan, Rota, and Tinian with a nature-themed booth at the fair, held from May 9-12, 2024, at COEX in Seoul. Against the backdrop of the destination’s iconic Managaha island and indigenous Chamorro latte stones, the MVA presented traditional Chamorro and Carolinian dance performances and other activities, drawing a large crowd.
Thomas Kim, MVA Marketing Manager, expressed gratitude for the award, stating, “The dances received a huge response at the fair and opened the eyes of attendees to what makes The Marianas unique among beach destinations.” He highlighted the importance of showcasing indigenous Chamorro and Carolinian culture in the MVA’s marketing messages.
In addition to the cultural performances, the MVA and its members conducted a consumer survey, provided a photo booth, served Marianas Blend coffee, and offered prizes, including roundtrip Incheon-Saipan airline tickets from Jeju Air and T’way.
The Seoul International Travel Fair featured 502 organizations and companies from 39 countries, providing visitors with information on domestic and international destinations, as well as travel themes such as gourmet food, hobbies, healing, and activities.